Leveraging Technology for Customer-Centric Marketing: AI Driven CRM, Digital Analytics and Omni Channel Retail Strategies
Evaluated how AI-driven CRM, digital analytics, and omnichannel retail strategies transform marketing in the Indian retail sector. Used mixed-method research with data from 120 marketing professionals and consumers, developed a 12-point Customer-Centric Marketing Excellence Framework, and proposed a phased implementation roadmap aligned with India's digital public infrastructure.
Luxury Brand Marketing in the Digital Age
Conducted secondary research using Deloitte and McKinsey reports and academic journals. Analyzed luxury brand digital marketing strategies, developed insights on controlled digital presence and selective engagement, and proposed recommendations for visual storytelling, personalized digital experiences, and long-term digital brand equity.
Human and Employee Motivation Study – Phoenix Moto
Conducted primary research through surveys of 100 employees, analyzed engagement and motivation trends using percentage methods and tabulation, and recommended strategies to improve employee motivation and retention.