Keerthana

Digital Marketing Executive

Profit Soul

5/2025 - 3/2025 | Current

Developed and executed digital marketing campaigns across multiple platforms; created WhatsApp and email campaign content for wellness, nutrition, astrology, and service-based businesses; planned lead generation campaigns; implemented WhatsApp and email automation workflows; designed email campaigns with template creation, sequencing, audience segmentation, and performance tracking; developed persuasive copy and scripts; managed multiple client accounts; and coordinated with business owners to deliver result-oriented campaigns.

Software Testing Intern

Inmakes Infotech Pvt Ltd

Gained hands-on experience in manual and automation testing for web applications; automated test cases using Selenium WebDriver; developed test cases and scenarios from requirements; performed functional, regression, and UI testing; used XPath for dynamic web elements; executed SQL queries for backend data validation; tracked defects using Jira; and performed basic mobile application testing with Appium.

Digital Marketing Executive

Hitam Newgen Evolutions PVT. Limited,

7 mos · Chennai

Digital Marketing Executive - Planned, executed, and optimized Meta (Facebook & Instagram) advertising campaigns, managing the complete campaign lifecycle from strategy to performance analysis. - Successfully launched multiple paid advertising campaigns, delivering strong reach, engagement, lead generation, and improved campaign performance. - Created and managed social media content, ensuring consistent brand communication across digital platforms. - Authored 4 original astrology show scripts for Varahi TV, which were successfully produced and aired. The shows received an excellent audience response, generating high viewership and strong engagement, contributing to the channel's digital reach. - Worked closely with CEO Dr. V.S. Hari Hara Sudan, supporting content strategy, script development, and digital marketing initiatives. - Monitored campaign performance using analytics, optimized audience targeting and creatives, and prepared performance reports to maximize ROI. - Collaborated with cross-functional teams to execute impactful digital marketing campaigns and content strategies.

Support Executive Operation Team

Profitsoul

1 yr 4 mos · Coimbatore, Tamil Nadu, India

🔹 Paid Advertisement Managed and optimized ad campaigns on Google Ads, Meta Ads, and other platforms. 🔹 Campaign Strategy Designed end-to-end marketing campaigns tailored to different industries and niches.Created data-driven strategies to generate leads and build brand visibility. 🔹 CRM & Workflow Management Handled CRM tools for lead tracking, nurturing, and client engagement.Built automated workflows (email, WhatsApp, and SMS) for customer retention. 🔹 Software & Tools Proficient in Google Analytics, Ads Manager, Mailchimp, HubSpot CRM, and automation tools.Used insights to track performance and create actionable reports. 🔹 Client Handling Coordinated with clients to understand requirements and deliver customized solutions.Presented campaign reports and guided clients on growth strategies. 🔹 Multi-Niche Experience Executed digital marketing campaigns across health & wellness, education, retail, and service industries.

Executive

Profit Soul

3 mos

Skilled in copywriting, ad content creation, and lead nurturing automation to maximize conversions and improve brand visibility. Developed and executed digital marketing campaigns across multiple platforms to enhance brand awareness and customer engagement. Created high-converting WhatsApp and Email campaign content across multiple niches including wellness, nutrition, astrology, and service-based businesses. Planned and executed structured lead generation campaigns to increase enquiries and customer response. Implemented WhatsApp & Email automation workflows for welcome series, follow-ups, appointment reminders, and offer promotions. Designed and executed email marketing campaigns including template creation, message sequencing, audience segmentation, and performance tracking. Developed persuasive copy and scripts using transformation stories, testimonials, and problem-solution frameworks. Managed multiple client accounts and delivered custom marketing strategies aligned with business goals. Ensured consistent lead follow-up and nurturing through automated message flows. Worked closely with business owners to translate requirements into effective and result-oriented campaigns.

Software Tester

Inmakes Infotech Pvt Ltd

4 mos · Kerala, India

Automation Testing – scentarts.ae Website As part of my project work, I automated the Login Page functionality of the website scentarts.ae. My responsibilities included: ✔️ Analyzing functional requirements ✔️ Writing test cases and test scenarios ✔️ Identifying UI and functional bugs ✔️ Creating optimized XPath expressions ✔️ Automating test cases using Selenium WebDriver ✔️ Validating page navigation, input fields, error messages & user flows This project helped me gain real-world exposure to end-to-end testing process and improved my understanding of how automation is implemented in live applications.