Results-driven professional transitioning into digital marketing with 10+ years of cross-functional IT, process automation, team leadership, and client management experience.
JPS Credit Management (IDFC Bank)
Nov 2024 – Mar 2025
Managed a team of 10–13 members, set performance targets, tracked daily KPIs using Smart Collect CRM, improved collection efficiency, prepared weekly reports, presented findings to senior management, and resolved escalated client issues within SLAs.
RV Matrix
Feb 2021 – Dec 2021
Developed and deployed end-to-end BluePrism automation workflows across SAP, SharePoint, and mainframe platforms; automated reporting and reconciliation processes; and collaborated with onsite and offshore teams.
AttendaSoft Solutions
Apr 2019 – Dec 2020
Built two end-to-end multi-bot SAP automation processes, provided effort estimations and post-deployment hyper-care support, and gathered client requirements to translate them into technical solutions.
PLEET–PowerLink Electrical
Sep 2017 – May 2019 · UAE
Managed B2B client relationships with L&T, TCC (Oman), and DEWA (Dubai Government); prepared cost estimates, RFQs, and invoices; conducted client-site visits; and delivered orders.
Cognizant
Feb 2014 – Feb 2017
Tested BB&T enrollment modules across three major software releases, conducted smoke testing and UAT demos, processed and adjudicated healthcare insurance claims, and coordinated with onsite teams.
B.Sc., Geography & Travel and Tourism
2010 – 2013
Planned and executed Meta Ads lead-generation campaigns, designed ad creatives and copy, managed budgets across awareness, consideration, and conversion stages, monitored CTR, CPL, ROAS, reach, and impressions, optimized targeting, performed end-to-end Google My Business optimization, and delivered weekly performance reports.