Results-driven professional transitioning from 10+ years of cross-functional IT, process automation, team leadership, and client management experience into digital marketing.
JPS Credit Management (IDFC Bank)
Nov 2024 – Mar 2025
Managed a team of 10–13 members, set performance targets, tracked daily KPIs using Smart Collect CRM, analyzed team performance, improved collection efficiency, prepared weekly reports, presented findings to senior management, and resolved escalated client issues within SLAs.
RV Matrix
Feb 2021 – Dec 2021
Client: Shell, Finance Domain. Developed and deployed end-to-end BluePrism automation workflows across SAP, SharePoint, and mainframe platforms; automated reporting and reconciliation processes; and collaborated with onsite and offshore teams.
AttendaSoft Solutions
Apr 2019 – Dec 2020
Client: Danfoss, Manufacturing. Built two end-to-end multi-bot SAP automation processes, provided effort estimations and post-deployment hyper-care support, and gathered client requirements to translate them into technical solutions.
PLEET–PowerLink Electrical
Sep 2017 – May 2019 · UAE
Managed B2B client relationships with L&T, TCC (Oman), and DEWA (Dubai Government); prepared cost estimates, RFQs, and invoices; conducted client-site visits; and delivered orders.
Cognizant
Feb 2014 – Feb 2017
Clients: BB&T and HealthNet. Served as primary tester for BB&T’s Enrollment module across three major software releases, conducted smoke testing and UAT demos, processed and adjudicated healthcare insurance claims, and coordinated with onsite teams.
B.Sc., Geography & Travel and Tourism
2010 – 2013
As a freelance digital marketing consultant, planned and executed Meta Ads lead-generation campaigns for beauty courses; created ad creatives and copy; managed budgets across awareness, consideration, and conversion stages; monitored CTR, CPL, ROAS, reach, and impressions; optimized targeting; performed end-to-end GMB optimization; and delivered weekly performance reports with recommendations.