About
Results-driven Performance Marketing Specialist with 2.5+ years of hands-on experience managing Google Ads and paid social campaigns across diverse industries, with expertise in PPC strategy, bid optimization, ROAS maximization, and data-driven decision making.
Experience
Digital Marketing Executive
SocialCell
November 2023 – January 2026 · Noida, India
Managed and optimized Google and Meta Ads campaigns across multiple client accounts; maintained high Quality Scores and reduced average CPC by approximately 15%. Owned and allocated monthly paid search budgets of 60k to 150k and improved ROAS through weekly search-term analysis and budget reallocation. Built weekly performance dashboards tracking impressions, CTR, CPA, and conversion rate, and presented recommendations to clients. Created platform-specific social media content for Facebook, Instagram, and LinkedIn. Contributed to Core Web Vitals and page-load speed improvements by upgrading website imagery.
Digital Marketing Associate
FARELabs
January 2022 – August 2022 · Gurugram, India
Drove 4.5× revenue growth in under 8 months by launching and scaling Google Ads Search campaigns. Ranked more than five high-intent keywords on Page 1 of Google SERPs within three months using Google Keyword Planner and SEMrush. Implemented local SEO strategies through Google Business Profile, contributing to a 20% increase in qualified lead generation. Grew social media following by more than 150 targeted followers per month.
Education
GLA University, Mathura, India
Master of Business Administration, Business Administration
2020 – 2022
Bundelkhand University, Jhansi, India
Bachelor of Commerce (B.Com Hons.), Commerce
2017 – 2020