Rahul Kumar

Sr. SEO & Digital Marketing Executive | Team Leader

New Delhi, IndiaSEO and Digital Marketing
3roles
19skills
3education

About

Results-driven Senior SEO & Digital Marketing Executive and Team Leader with 8+ years of experience in search engine optimisation, integrated digital campaign management, keyword strategy, on-page optimisation, and performance marketing. Adept at designing and executing multi-channel campaigns across Google Ads and social media platforms to generate prospects and drive revenue. Skilled in leading high-performing teams, conducting in-depth audits, A/B testing, and turning data-driven insights into impactful strategy.

Experience

Team Lead – SEO & Digital Marketing

ServicEnsure Technologies

Nov 2020 – Present · New Delhi, India

Designed, planned, managed, and optimised integrated digital campaigns across Google Ads and social media channels to generate qualified prospects and drive measurable revenue growth. Monitored and reported campaign performance with granular KPI tracking. Built and executed nurture programs to improve conversion rates. Led A/B testing strategies and execution. Oversaw on-page and technical SEO optimisation. Led and managed a cross-functional SEO team. Developed and presented performance reports to senior stakeholders.

SEO Executive

Unibiz Tec Pvt. Ltd.

Aug 2019 – Nov 2020 · New Delhi, India

Managed SEO and PPC campaigns across multiple client projects, improving search rankings, paid traffic quality, and overall lead generation performance. Tracked and reported campaign results with key takeaways and data-backed recommendations for continuous improvement.

SEO Executive

Websflow Infocare Pvt. Ltd.

Mar 2018 – Mar 2019 · New Delhi, India

Handled SEO for multiple client websites, building foundational expertise in technical and content SEO and organic growth strategies.

Education

Faculty of Law, Delhi University

B.Com, Commerce

2019

Grade: 70%

CBSE

12th, Hindi Medium

2017

Grade: 80–84.9%

CBSE (Hindi Medium)

12th

2017

Grade: 80–84.9%

Skills

Google Ads (Search, Display, Video)Social Media Campaigns (Facebook, Instagram, LinkedIn)A/B Testing & CROLead Nurture ProgramsDemand GenerationSEO Strategy & AuditsOn-Page OptimisationTechnical SEOKeyword Research & MappingLink BuildingGoogle AnalyticsGoogle Search ConsoleAhrefsSEMrushPerformance Reporting & KPI DashboardsTeam ManagementCross-Functional CollaborationTime ManagementStakeholder Reporting

Projects

Accounting Helpline

Executed a full-scale SEO and digital marketing transformation — resolved critical technical issues, restructured site architecture, launched Google Ads campaigns, and rolled out a data-driven content strategy. Achieved first-page rankings for high-intent keywords, significantly reducing paid acquisition costs.

Pro Advisor Solutions

Led end-to-end SEO and digital campaign strategy for a brand-new domain — designed site architecture, performed keyword mapping, built a targeted backlink profile, and developed conversion-focused content. Established strong SERP and social media presence within 6 months in a highly competitive niche.