manoj kumar

Digital Marketing Specialist

Digital Marketing
1roles
52skills
1education

About

Results-driven Digital Marketing Specialist with close to 4 years of experience across email marketing, SEO, Google Ads fundamentals, and Meta Ads, focused on measurable growth in reach, engagement, conversions, and ROI.

Experience

Digital Marketing Specialist (Email Marketing, SEO & Paid Social)

Vintorix Private Limited

August 2022 - June 2026 | 3 Years 10 Months

Managed end-to-end email, SEO, and Meta Ads execution, including audience targeting, budget allocation, campaign optimization, and reporting. Improved organic search visibility through on-page, off-page, and technical SEO. Executed email campaigns using HTML/CSS and responsive templates, delivering 10+ million emails per month. Configured PowerMTA, SPF, DKIM, DMARC, DNS, IP warm-up, bounce and suppression list management to support deliverability and sender reputation. Conducted A/B testing, audience segmentation, personalization, KPI monitoring, and troubleshooting across digital marketing channels.

Education

Theni Kammavar Sangam College of Technology

Bachelor of Engineering (BE), Electronics and Communication Engineering (ECE)

CGPA: 8.6 / 10

Skills

Google AdsSearch AdsDisplay AdsSEMMeta AdsFacebook AdsInstagram AdsAudience TargetingBudget AllocationCampaign OptimizationPerformance ReportingOn-Page SEOOff-Page SEOTechnical SEOKeyword ResearchKeyword MappingContent OptimizationInternal LinkingCampaign ManagementCampaign AutomationSMMLead GenerationInbound MarketingOutbound MarketingAffiliate MarketingEmail MarketingEmail DeliverabilityDomain/IP Warm-upDNS ManagementSPFDKIMDMARCPowerMTABounce ManagementSuppression List ManagementISP RelationsSpam Pattern DetectionA/B TestingMultivariate TestingData AnalysisKPI MonitoringHTMLCSSBrevoHubSpotMailchimpSparkPostSendCleanZeptoMailMailtrapResendSMTP2GO