About
Performance and social media marketer experienced in paid advertising, ROAS optimization, lead generation, client acquisition, and e-commerce marketing.
Experience
Performance Marketing Specialist
Click Mecha
2024 – Present
Managed and scaled paid advertising campaigns across Meta Ads and Google Ads with a focus on maximizing ROAS for e-commerce and lead generation clients. Generated revenue growth for D2C brands by optimizing product campaigns, improving retargeting funnels, and reducing cost per purchase. Generated high-quality B2B leads through targeted Meta lead generation campaigns, achieving lower CPL month-on-month. Conducted offline client meetings, handled business development activities, and closed new agency clients. Coordinated UGC content creation, analyzed campaign performance data, implemented data-driven optimizations across creatives, audiences, and bidding strategies, and collaborated with creative teams on high-converting ad copy and marketing strategies.
Social Media Executive
Value4Brand
2023 – 2024
Managed client accounts and delivered social media services. Developed and executed paid and organic marketing strategies, tracked metrics, and analyzed data to increase engagement, followers, and brand awareness.
Social Media Executive
Addicode
2021 – 2023
Handled client accounts, ensured timely delivery of social media services, improved engagement and brand awareness through effective strategies and design team collaboration, and maintained direct client communication for seamless coordination.
Education
Delhi University
B.Com Graduate
DIDM
Digital Marketing Course, Digital Marketing
2021
Senior School
2020
Secondary School
2018