WordPress Website Development
Designed responsive websites using WordPress and Elementor; created conversion- and user-experience-focused landing pages; improved website speed using optimization tools; and installed plugins for SEO, security, and performance.
SEO Optimization Project
Conducted keyword research using Google Keyword Planner; implemented on-page SEO including titles, meta tags, alt tags, and H1-H2 headings; performed website audits and fixed indexing issues; and submitted a sitemap through Google Search Console.
Google Ads Campaign Project
Created and managed search campaigns using Google Ads; conducted keyword research; developed ad copy; set campaign budgets and bidding strategies; monitored and analyzed CTR and CPC; and optimized campaigns to improve performance.
Meta Ads Project (Facebook and Instagram Ads)
Created and managed ad campaigns on Facebook and Instagram; defined target audiences based on demographics, interests, and location; designed ad creatives using Canva; performed A/B testing; analyzed reach, engagement, and conversions; and optimized ads to maximize ROI.