About
Performance Marketing & AI Automation Specialist with nearly 3 years of experience supporting D2C, SaaS, and B2B growth through paid acquisition, conversion rate optimization, lifecycle marketing, and AI-assisted workflows.
Experience
Performance Marketing Manage
Managed $155K+ in advertising spend across Meta Ads, Google Ads, and Snapchat Ads; planned, launched, and optimized paid acquisition campaigns for 20+ D2C, SaaS, and B2B brands; increased blended ROAS from 3.2x to 5.1x; delivered 180% revenue growth within six months for an ecommerce business; reduced cost per SQL by 42%; used ChatGPT, Claude, and Gemini for campaign planning, copywriting, audience research, and creative ideation; streamlined reporting and campaign analysis with AI-assisted workflows; configured GA4 and Google Tag Manager and built Looker Studio dashboards; optimized landing pages and funnels through A/B testing and behavioral analysis; designed email and WhatsApp automation flows that increased repeat-purchase rate by 34%.
Education
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Bachelor's Degree, Bachelor of Business Administration (BBA)
2024
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Master's Degree, Marketing Management & Human Resource Management (HRM)