Vishal Sahani

Senior Digital Marketing Specialist & SEO Growth Strategist

Gorakhpur, UP 273001Digital Marketing and SEO
5roles
33skills
1education
4credentials

About

Performance-driven Senior Digital Marketing Specialist and SEO Strategist with 10+ years of hands-on expertise since 2014 in SEO, paid acquisition, WordPress optimization, and enterprise lead generation.

Experience

Digital Marketing Specialist

Investo Homes Advisors

2022 – 2025 · Gorakhpur / Regional Real Estate

Architected and managed high-performance WordPress real estate portals, achieving a 90+ Google PageSpeed score and clean mobile responsiveness. Formulated full-funnel organic SEO roadmaps that increased qualified organic search traffic by 140% year-over-year. Directed high-budget Meta Ad campaigns targeting high-net-worth individuals, acquiring over 2,500 verified high-intent buyer leads with a 32% lower CPA. Integrated Google Analytics 4, Tag Manager, and custom conversion tracking to deliver attribution reports and optimize ad spend.

Digital Marketing Consultant & Growth Strategist

Independent Consulting / Agency Practice

Nov 2019 – Dec 2021 · Gorakhpur & Remote

Delivered end-to-end SEO audits, local search visibility roadmaps, and paid performance advertising for regional SMEs, real estate developers, and local businesses. Structured multi-stage lead capture funnels and optimized landing pages, improving visitor-to-lead conversion rates by an average of 22%. Managed client PPC and Meta Ad budgets, maintaining an average 3.8x ROAS across consumer campaigns.

Digital Marketing & Sales Executive

Yamaha Showroom (Bharat Trading Company)

June 2018 – Oct 2019 · Gorakhpur, UP

Supervised digital promotional campaigns and localized social media drives, boosting showroom walk-ins and test-ride bookings by 35%. Executed Meta Ads for two-wheeler launches, festive discounts, and financing schemes. Analyzed audience demographics and ad engagement metrics, expanding regional brand reach by more than 200K impressions monthly.

SEO & Lead Generation Specialist

Aisspra LifeSpace & Propertygkp.com

March 2015 – May 2018 · Gorakhpur, UP

Scaled Propertygkp.com to rank #1 on Google for competitive property keywords. Engineered Google Business Profile and local citation networks, securing dominant Google Local 3-Pack positions. Authored property advisory blogs, landing pages, and YouTube video scripts that drove inbound organic inquiries. Conducted customer consulting and buyer requirement mapping, contributing to high-ticket residential transactions.

Independent Digital Marketer & Tech Blogger

Self-Employed Digital Ventures

July 2014 – Feb 2015 · Gorakhpur, UP

Built self-managed niche content portals and developed practical expertise in on-page SEO, backlink analysis, Google Search Console, and web monetization. Built and deployed custom WordPress sites, experimenting with speed optimization, schema markup, and early Google AdWords campaigns.

Education

Uttar Pradesh Board

Higher Secondary Education (10+2 / Intermediate), Science & Mathematics

Completed 2012

Skills

Search Engine OptimizationTechnical SEO AuditsKeyword Research and ClusteringEntity-Based SEOOn-Page OptimizationLink ArchitectureCore Web VitalsLocal SEOGoogle Business ProfileGoogle Search AdsGoogle Display AdsMeta AdsLead Generation AdsRetargeting CampaignsAudience SegmentationBudget AllocationROAS OptimizationWordPress Custom DevelopmentPage Speed OptimizationCache OptimizationElementorGutenbergSchema.org Structured DataMobile UXLanding Page OptimizationDirect-Response CopywritingSales Funnel DesignCompetitor AnalysisGoogle Analytics 4Google Tag ManagerGoogle Search ConsoleContent StrategyConversion Tracking