About
I began my career as a coder and transitioned into product management, driven by a passion for building innovative products that solve real-world problems at scale. Over the years, I’ve worked across OTT, digital media, hospitality, healthcare and gaming - leading product launches, driving adoption, and shaping strategy in fast-moving, ambiguous environments. At HT Labs, OYO, Philips Healthcare, and beyond, I’ve partnered with VPs and CXOs to deliver impact across global markets, balancing consumer needs with business outcomes. An engineer at heart (NIT Calicut) and strategist by training (IIM Bangalore), I thrive at the intersection of technology, business, and user behavior. I enjoy roles that involve end-to-end ownership, solving messy problems, and building systems that scale—especially where speed, reliability, and customer trust matter. More recently, I founded Zet Health, where I built and validated an on-demand diagnostics model delivering 30-minute sample collection and 2–4 hour report turnaround. Starting with a partner-led pilot and minimal tech, and later productizing via a B2C app, I focused on solving real operational problems first, then scaling through automation and better user experience.
Experience
Co-founder, CPO
Zet Health
May 2025 · Bangalore, India
Founded an on-demand diagnostics platform enabling 30-minute sample collection, 2-4 hour report turnaround, and 95%+ same-day test completion through hyperlocal operations. Led GTM and pilot execution, serving 30k+ tests and 5K+ paid patients. Designed and productized a B2C app and partner portal using Firebase and Google Analytics, cutting manual overhead by 25%, increasing B2C orders by 20%, and achieving 25% repeat bookings.
Product Manager
HT Labs
Sep 2020 - May 2025
Rolled out and scaled OTTplay Premium through product-led growth to 10L+ paid subscribers and 10M+ MAU across platforms, powered by 35+ OTT providers and 1K+ channel partners. Launched personalized recommendations, increasing engagement by 25%, content consumption by 15%, and renewal by 5% in six months. Increased tertiary subscription activations to 70% and achieved 10X offline-channel growth in 12 months. Improved core web vitals by 60% and reduced page errors by 40% through backend CMS, SEO modules, AMP pages, and subscription workflows. Directed CMS infrastructure and AI-driven generative content initiatives across OTTplay, Slurrp, Desimartini, and Livemint.
Program Manager
Oyo Rooms
Apr 2019 - Sep 2020
Reduced client onboarding TAT by 80% by driving adoption of the coworking subscription platform across 20+ hubs in India. Led training and onboarding for Hub Managers across 25+ locations. Optimized the SMS, WhatsApp, and Email vendor ecosystem, delivering 40% cost reduction and INR 2 Cr monthly savings within three months. Owned IAM system migration in collaboration with 35+ global teams.
Sr. Software Engineer
Philips
Jul 2013 - May 2017
Implemented the Dual PC project, achieving €240 million in cost savings. Worked as Scrum Master and Product Owner on a Windows 10 BOS upgrade project, supervising a 10-member team and reducing installation time by 30%. Designed a customized OS for an MRI marketing demo laptop, reducing build time by 40% and contributing to 7% YoY revenue growth. Replaced a third-party DVD burning tool with a Windows-integrated solution, generating €60 million in annual savings.
Intern
D'Decor Home Fabrics
2018
Led a surplus stock liquidation project through multiple marketing channels, increasing stock valuation by INR 10 crore. Innovated distribution to increase sales and meet a monthly target of 50L from surplus stock sales.
Software Engineer
Tavant
Aug 2012 - Jul 2013
Improved checkout conversion by 10% by enhancing Add-to-Cart and Payment UI. Increased user engagement by 10% and revenue by 15% within six months by improving Best Sellers, Hot Deals, and Recommendation features.
Education
IIM Bangalore
MBA
2017-2019
NIT Calicut
B.Tech, Computer Science and Engineering
2008-2012