Performance marketer with hands-on execution across Meta, Google, and Amazon Ads for D2C and e-commerce brands. Experienced in campaign setup, SEO strategy, content production, and performance analysis.
Marketing Launchpad Program, Marketing
2025–26
72%
B.A. Psychology (Hons.), Psychology
2020–23
71%
Class XII, CBSE
2019–20
90%
Class X, CBSE
2017–18
80%
For Unleavables, a Shopify-hosted D2C custom print apparel store. Built a CRO-optimised Shopify product page using Printrove for fulfilment, drove clicks and Add-to-Carts via a Meta campaign, and ran a geo-targeted Google Ads campaign for Rajasthan audiences.
For Homecrust India, a home furnishing brand. Generated clicks via Amazon Sponsored Products and implemented a down-only bidding strategy to control spend while monitoring performance trends, resulting in lower CPC, more clicks within budget, and improved impressions, visibility, and reach.
For Unleavables. Conducted content research, mined UGC on Reddit, Quora, and YouTube, mapped competitor gaps on Google SERP, analysed LLM citation patterns, created and published a WordPress content brief, conducted a technical SEO audit, and identified backlink opportunities from high-authority domains.
Created reels for Kraftshala's 'How the World Works' pillar and Unleavables' 'Little Things That Feel Big' pillar. Developed a social media campaign for Bewakoof's athleisure launch across pre-launch and launch phases to build curiosity, drive engagement, and sustain momentum through UGC.