Indigenous Busy Board Innovation: Supporting Autism Through Play
Spearheaded R&D for a Busy Board educational toy aiding children with Autism; localized production, boosting revenue and brand visibility.
4roles
14skills
1education
About
Business development and marketing professional experienced in performance marketing, B2C/B2B sales, CRM management, lead generation, client relations, campaign optimization, and team collaboration.
Experience
Business Development Executive – Performance Marketing & SMM
Digizone
04/2022 - 09/2023 · Pudukottai, Tamilnadu
Led the full sales cycle, achieving 12+ monthly conversions; executed Google Ads and Meta Ads Manager campaigns for lead generation and ROI; managed social media pages; oversaw Odoo CRM, follow-ups, and client onboarding; closed deals through communication, objection handling, and relationship management.
Business Development & Social Media Executive (Trainee)
ArtyLand Pvt Ltd
12/2023 - 06/2024 · Pudukottai, Tamilnadu
Managed company social media pages, conducted market research and competitor analysis, promoted customized gifts through digital marketing, supported business development and lead generation, and coordinated with internal teams for campaign execution.
Marketing Analyst
ArtyLand Pvt Ltd
07/2024 - 11/2025 · Pudukottai, Tamilnadu
Handled business development, client acquisition, relationship management, project management, social media content and promotions, full project lifecycle management, client satisfaction and retention, and coordination across B2B, B2C, and B2G sectors.
Assistance Team Manager
Inmakes Infotech Pvt Ltd
12/2025 - 04/2026 · Kochin, Kerala
Managed B2C interactions and inbound leads, oversaw the sales cycle from lead generation to enrollment, addressed objections and closed deals, maintained Privyr CRM, and exceeded monthly enrollment targets while managing team performance and CRM operations.
Education
JJ College of arts and science
Bachelors in Computer Application, Computers
03/2019 - 03/2022
80%. The document also states experience in market research, product development, and event coordination, and volunteering with health support teams during COVID-19.
Skills
End-to-End Sales Cycle ManagementProject Handling & Client CoordinationObjection Handling & Deal ClosureData Analysis & Reporting (Google Analytics)Communication, Negotiation & Interpersonal SkillsTeam Management & Target AchievementPerformance Marketing & Lead GenerationCRM Management & Automation (Privyr, Leadsquare, Salesforce)Conversion Optimization (CPL, CPA, ROAS)Market ResearchCompetitor AnalysisSocial Media ManagementGoogle AdsMeta Ads Manager
Projects
Volunteering
Volunteer with health support teams during COVID-19
COVID-19