Marketing Graduate | Campaign Management | Brand & Social Media Strategy | Creative Direction
BBA (Marketing) graduate from NMIMS Mumbai with practical experience in brand strategy, social media, campaign management, creative direction, and digital marketing.
India Today Group
May 2025 – Jul 2025
Produced campaign visuals and ideation approved by the CMO and Senior Brand Manager for flagship properties including Democratic Newsroom, Black & White with Anjana Om Kashyap, and Mo of Everything, contributing to 500K+ YouTube views and 100K+ minutes of TV watchtime. Conceptualised and executed an integrated media plan for Aaj Tak Radio's collaboration with Amazon Prime Music, creating social media assets and live website banner ads. Designed weekly internal and external watchtime mailers and repurposed them as social media graphics.
CIC NMIMS
May 2024 – Jan 2025
Drove digital visibility for 10+ college events with 200+ attendees each by directing a 15-member team across video, graphic design, and social media. Coordinated digital communication strategy with marketing, events, and external partners to align messaging and creative assets to a unified campaign framework.
Sportera Media
Jul 2022 – Jul 2023
Managed social media content and personal branding for 20+ professional footballers across clubs in the Premier League, La Liga, Bundesliga, and Serie A. Recruited and managed a 15+ member design team and established quality control workflows for on-time delivery across active client accounts.
BBA, Marketing
2023 – 2026
CGPA: 3.13/4 (72.4%)
Class XII and Class X
2021 – 2023
Class XII: 88%; Class X: 92.8%
Building a sports content agency from the ground up as a rebranded version of Sportera Media, including brand identity, service offering, outreach strategy, and pricing structure targeting professional footballers and cricketers across global leagues.
Academic project involving a performance-optimised portfolio site integrating SEO, GEO, Google Search Console, cookie configuration, email automation, and mobile-responsive UI/UX, live-tested across devices.