The Impact of Advertisement on Consumer Behaviour: From Seeking to Click-through Rate
An analytical study of the impact of advertising on consumer behaviour and click-through rate.
5roles
6skills
3education
6credentials
About
MBA candidate with a focus on Marketing and Business Analytics, passionate about using data to improve decision-making and turn trends into actionable insights.
Experience
Intern
Sri Vidhya, B.Com, ACA (Chartered Accountant)
January 2024 · Chennai
Supported ITR filing and audit verification to help ensure tax compliance and financial data integrity for multiple companies.
Finance and Marketing Intern
KPN Fresh
June 2025
Managed travel reimbursements for more than 100 employees monthly with accurate reporting. Supported 1,500+ data imports, verified invoice records, and entered data in Tally with 98% accuracy.
Operations Intern
CK's Bakery
November 2023
Managed daily operations, ensured inventory accuracy, and supported financial audits to improve compliance and efficiency.
Cholan House Captain
Yazh'26
Managed and motivated a 700+ member team for the annual cultural festival, driving resource allocation and cross-functional coordination to secure the Overall Championship.
Marketing Secretary
Quest'26
Oversaw brand promotion, public relations, and target audience outreach to position and market college-wide events and initiatives.
Education
SRM Institute of Technology
Master of Business Administration, Marketing and Business Analytics
2024 - 2026
92%
SRM Institute of Technology
Bachelor of Commerce, Information System Management
2021 - 2024
75%
Sri Vidhya
HSC, Commerce (Informatics Practices)
2019 - 2021
75%
Skills
Microsoft OfficeSEOData AnalysisTableauTallyPower BI
Projects
An Analytical Study on the Financial Performance of KPN Fresh
Evaluated the impact of expenses on profitability decline at KPN Fresh.