gowthami morla
Digital Marketing Manager
About
Results-driven Digital Marketing Manager with 4.5+ years of experience in performance marketing, paid media management, and lead generation for US-based clients across IT training, IT consulting, and eCommerce sectors.
Experience
Digital Marketing Manager
Dhasha Consulting Services
January 2023 – Present · Hyderabad, Telangana, India (On-site)
Led performance marketing strategy for three US-based clients across IT training, IT consulting, and eCommerce sectors; managed and optimized Google Ads, Meta Ads, and LinkedIn Ads campaigns achieving up to 5x ROAS; led and mentored a cross-functional team of 6+ marketing professionals; generated 5,000+ qualified leads per client per month; reduced CPL through A/B testing, audience segmentation, and landing page optimization; built and optimized WordPress and Shopify landing pages; implemented GA4, Google Tag Manager, Meta Pixel, and Conversion API; prepared performance reports for client stakeholders; collaborated with sales and recruitment teams; managed marketing budgets across multiple paid channels.
Digital Marketing Executive
Innogen HY
March 2021 – May 2022 · Hyderabad, Telangana, India (Remote)
Executed and monitored Google Ads and Meta Ads campaigns; managed social media marketing and content scheduling; maintained WordPress websites; designed marketing creatives using Canva; performed on-page SEO; prepared basic performance reports for stakeholders.
Education
Dhanekula Institute of Engineering & Technology, Ganguru, Penamaluru Mandal
Bachelor of Technology (B.Tech), Computer Science & Engineering
2016 – 2020