About
Performance Marketing Specialist with 3 years 9 months of professional experience in digital marketing, sales, and business development. Experienced in planning, executing, and optimizing Meta Ads and Google Ads campaigns for lead generation, customer acquisition, and brand awareness.
Experience
Digital Marketing Executive
Muniah Technologies
July 2023 – Present
Planned, executed, and optimized Meta Ads and Google Ads campaigns for lead generation, website traffic, qualified leads, and brand awareness. Optimized targeting, bidding, creatives, placements, landing pages, and WhatsApp marketing campaigns. Managed social media pages, developed content calendars, coordinated with sales teams, and reported campaign performance.
Inside Sales Specialist
Skill Lync
September 2022 – December 2022
Generated qualified leads through outbound calling, recommended learning programs, maintained CRM records, collaborated with marketing and sales teams, and achieved assigned sales targets.
Business Development Executive
BigBasket
December 2021 – April 2022
Acquired new customers through direct field sales, promoted subscription plans, built customer relationships, delivered customer experience throughout the sales process, and achieved business development targets.
Education
Rajalakshmi Engineering College
Master of Business Administration, Marketing and HR
2019 – 2021
Madras Christian College
B.Sc., Tourism and Travel Management
2016 – 2019