Ankush Kumar Pathak
Digital Marketing Expert | Meta Ads & Google Maps Optimization | Website Development | Driving High-Quality Leads | Helping Businesses Scale with Data-Driven Google Ads, Meta Ads & SEO
About
I possess considerable expertise in digital marketing across a diverse range of industries, complemented by a solid background in creating and implementing successful campaigns across numerous online platforms. My specialization encompasses SEO, PPC, social media marketing, email marketing, website design, and the application of automation tools for comprehensive tracking and analysis. As a strategic thinker, I emphasize evaluating campaign performance, addressing challenges, and remaining informed about the latest trends and innovations in digital marketing. My ambition is to assist businesses in reaching their marketing goals and fostering growth through effective and innovative strategies.
Experience
GOOGLE ADS SPECIALIST
Hotels
1 yr
Implemented strategies to improve performance, accuracy, and quality Led and implemented targeted Google Ads campaigns for hotel promotions, driving a significant increase in bookings and visibility Delivered impressive results, achieving a 40% increase in direct bookings Utilized data-driven insights to optimize ad placements, keywords, and bidding strategies, maximizing ROI Enhanced brand awareness through compelling ad copy and strategic targeting, reaching a broader audience and improving conversion rates
META ADS SPECIALIST
Property Selling Business
1 yr
Managed and implemented Facebook ad campaigns for property sales, driving significant leads and conversions Achieved exceptional results, generating a 40% increase in qualified inquiries Targeted specific demographics and refined ad creatives to maximize engagement with potential buyers Leveraged Facebook's advanced targeting tools to ensure high-quality leads and improve return on ad spend (ROAS), contributing to increased property sales
SOCIAL MEDIA ADS SPECIALIST
SMM Panel
2 yrs 7 mos
Developed and implemented comprehensive digital marketing strategies, resulting in a 50% increase in website traffic and a 60% growth in lead generation Managed and optimized paid advertising campaigns on Google AdWords and Facebook Ads, achieving a 25% decrease in cost per click, and a 55% increase in click through rate Created and curated engaging content for social media platforms, leading to a 30% increase in follower growth, and improved brand visibility Conducted regular testing and data analysis to refine marketing campaigns, resulting in a 20% increase in conversion rates
GOOGLE MAPS LISTING SPECIALIST
Dr. R.K Pathak
3 mos
R.K Pathak, enhancing local visibility and search ranking R.K Pathak as one of the top doctors in the city through strategic optimization and consistent updates Implemented SEO strategies, including keyword optimization, positive review management, and accurate business information, resulting in a 40% increase in patient inquiries Leveraged local SEO to attract highly targeted, relevant traffic, improving appointment bookings and brand reputation Created and implemented listing strategies that resulted in successful sales Analyzed market trends to identify potential opportunities for increased business growth
Education
GRD INSTITUTE OF MANAGEMENT & TECHNOLOGY OFFICIAL
Bachelor of Business Administration, Digital Marketing
Jul 2023 - Jul 2026
Patna Doon Public School
12th, Business/Commerce
Apr 2022 - Jul 2023
Army Public School (APS)
10th
Apr 2020 - Jul 2021