Soni Arya

Freelance Sales & Marketing Professional

Sales and Digital Marketing
6roles
24skills
2education
2credentials

About

Sales and marketing professional with 10+ years of experience in sales, digital marketing, client management, campaign execution, lead generation, and business growth initiatives.

Experience

Freelance Sales & Marketing Professional

Freelance

2023-2025

Managed diverse sales and marketing projects across international and domestic markets. Led end-to-end marketing initiatives for clients in Dubai, including Google Ads campaign creation and optimization, website design and development, social media management, and content strategy. Handled complete sales operations for a real estate project in India, including lead generation, client follow-ups, site visits, deal closures, and coordination with marketing teams.

Digital Marketing Manager

Comezzo Marketing Pvt. Ltd.

09/2018 to 11/2022

Planned social media calendars and scheduled content through Hootsuite. Researched social media trends, keywords, and hashtags. Ran targeted campaigns on Google, LinkedIn, Twitter, and Facebook to support engagement and ongoing deals. Managed social networking presence and ran email campaigns, reviewed reports, and generated leads.

Technical Sales Manager

Erection Instrumentation Pvt. Ltd.

08/2016 to 08/2018

Selected and sized instruments, prepared quotations, followed up on purchase orders, processed orders, and prepared MIS reports. Closed more than 30 orders every month with order value of more than 1 crore and closed a Patanjali order valued at approximately 50 lakhs.

Sales Engineer

Virtech Automation Engineers

08/2014 to 08/2016

Worked on inquiries, prepared quotations, followed up on purchase orders, prepared indents, processed orders, and maintained order details. Handled end-to-end sales and marketing activities to help increase company revenue.

Digital Marketing Intern

Iron Lady

3 months · Bangalore

Digital Marketing Intern

Brandshark

2 months · Bangalore

Education

IMT-Ghaziabad

MBA, Marketing

2019

B.T.K.I.T., Dwarahat

B.Tech, Electronics and Communication Engineering

2014

Skills

Google AdsGoogle AnalyticsGoogle Search ConsoleFacebook Ads ManagerCanvaHootsuiteApolloSendinblueKeyword PlannerMailchimpMailjarSocial Media MarketingKeyword ResearchContent CreationBasic Graphic DesignVideo EditingPaid MarketingTeam ManagementClient VisitsClient CoordinationCommunicationSales OperationsLead GenerationEmail Marketing

Projects

Digital Marketing Projects – PG Diploma

Developed a content strategy using the 3H framework for Mamaearth; created Google and Facebook Ads acquisition strategies for ArisingWits.com; executed on-page and off-page SEO, keyword research, and email marketing via Mailchimp.

Capstone: Plush for Her

Analyzed PDP and SDP, improved SEO, and created digital campaigns to boost awareness of menstrual hygiene.

International Marketing Initiatives – Dubai

Led Google Ads campaign creation and optimization, website design and development, social media management, and content strategy for clients in Dubai.

Real Estate Sales Operations – India

Handled lead generation, client follow-ups, site visits, deal closures, and coordination with marketing teams to align sales strategy with promotional campaigns.