MBA in Digital Marketing with hands-on experience across SEO, performance marketing, social media management, influencer marketing, content strategy, and lead generation. Experienced in executing digital marketing campaigns, improving organic search visibility, managing websites, and driving measurable business growth through data-driven strategies.
Genestac Therapeutics
March 2026 – Present · Gurugram, Haryana
Executed end-to-end digital marketing campaigns across SEO, social media, content marketing, email marketing, and lead generation. Managed website content, blog publishing, and on-page and off-page SEO to improve organic visibility and keyword rankings. Planned and executed influencer marketing campaigns and customer referral programs. Designed marketing creatives, landing pages, promotional assets, and social media content for healthcare products. Tracked and optimized campaign performance using Google Analytics (GA4), Google Search Console, Meta Ads Manager, and SEMrush. Coordinated with cross-functional teams to ensure consistent branding across digital platforms.
Orage Technologies Pvt. Ltd.
June 2025 – August 2025 · Gurugram, Haryana
Published 50+ SEO-optimized blogs, improving keyword rankings and driving organic growth. Increased social media engagement by 35% through trend-driven content planning and optimized posting strategies. Improved overall reach by 40% and follower growth by 25% across brand social media pages. Contributed to marketing reels achieving 20K–100K+ organic views. Performed website audits using Screaming Frog and monitored SEO performance using GA4 and Google Search Console. Assisted in backlink building, on-page and off-page SEO, and competitor research using Ubersuggest and SimilarWeb.
MBA, Digital Marketing
2024 – 2026
GPA: 9.38
B.Sc., Mathematics & Statistics
2021 – 2024
GPA: 8.51
Developed and optimized a responsive five-page SEO-focused website from scratch using Pantheon and WordPress. Implemented structured content, meta tags, XML sitemap, robots.txt, GA4, and Google Tag Manager integration. Performed keyword research on 100+ keywords using SEMrush, Ahrefs, and Google Keyword Planner, improving the site’s SEO score by 25%. Configured Google Search Console, Meta Business Suite, and Meta Ads campaign setup.
Conducted a comprehensive analysis of Nykaa’s SEO, social media, and content marketing strategies. Benchmarked competitor performance and identified opportunities for AI-driven personalization and sustainable branding to improve customer retention.