Amrutha Vijayan
Project Manager — Digital Marketing
About
Project Manager with 7+ years of experience in digital marketing agency environments, leading end-to-end delivery of multi-department marketing programs.
Experience
Project Manager — Digital Marketing
Datameris IT Solutions Pvt Ltd
Feb 2026 – Present · Kochi, Kerala, India
Own end-to-end project delivery for an EdTech platform spanning multiple academic departments and course verticals; plan, schedule, and coordinate simultaneous campaign and content launches. Lead a cross-functional team of 16 marketers, designers, content specialists, and SEO specialists. Manage a combined project budget of ₹6.5L per month across Google Ads and Meta Ads. Built internal workflows and SOPs that standardized reporting and quality checks, reducing rework and turnaround time. Act as the primary point of contact between senior leadership and department teams, reporting delivery status, risks, and ROI and translating data into budget and resourcing decisions.
Digital Marketing Manager
Datameris IT Solutions Pvt Ltd
Dec 2025 – Jan 2026 · Kochi, Kerala, India
Directed marketing strategy development across client accounts, bridging campaign execution with project delivery timelines ahead of transition into project leadership. Partnered with account and creative teams to align marketing plans with client goals and internal delivery capacity.
Digital Marketing Specialist
Datameris IT Solutions Pvt Ltd
Nov 2023 – Nov 2025 · Kottayam, Kerala, India
Planned and executed Google Ads and Meta Ads campaigns for multiple clients across industries. Conducted SEO audits and on-page and off-page optimization for client websites. Oversaw a team of digital marketers and designers, ensuring smooth workflow and on-time project delivery. Collaborated directly with clients to translate business objectives into actionable ad and content strategies. Ran continuous A/B testing, keyword research, and audience targeting to improve campaign performance.
Digital Marketing Executive
Planton Organic Experience Centre
Mar 2023 – Oct 2023 · Kerala, India
Developed and executed digital strategy for Planton Organic and Plantrich Agritech. Led Google Ads campaigns and SEO efforts that grew online visibility and user engagement. Created brand-aligned content for social media and web, and managed e-commerce storefronts on Amazon and Flipkart.
Digital Marketing Executive
Simons International Pvt. Ltd.
Nov 2021 – Feb 2023 · Kerala, India
Executed Meta Ads and SEO strategies that improved brand visibility and engagement. Analyzed website and user behavior data to guide campaign optimization decisions. Designed and maintained multiple WordPress websites, ensuring performance, responsiveness, and SEO compliance.
System Administrator
Dianova Diagnostics Pvt Ltd
Feb 2021 – Oct 2021 · Kerala, India
Created and managed digital content across platforms and performed SEO optimization for improved search performance. Monitored social media trends and audience engagement to inform strategic adjustments. Supported technical and customer service operations using G Suite and CMS platforms.
Digital Marketing Executive
Nezzt Solutions
Oct 2019 – Jan 2021
Created and managed digital content across platforms and performed SEO optimization for improved search performance. Designed, developed, and maintained WordPress websites for clients, implementing SEO best practices for better rankings. Executed social media and Meta Ads strategies tailored to client needs, driving increased brand awareness.
Education
Mahatma Gandhi University
Master of Arts, English Literature
2019
C-DIT
Diploma, Computer Applications
2017