Ajay Pandey

Assistant Graphic Designer

Pocket FM

Oct 2022 - Mar 2025 · Remote

Handled 500 thumbnails per week and variations for South and Hindi shows using Figma and Photoshop; tracked LDAU and CTR, managed play count updates, daily tags, and festive campaigns that increased CTR by 40%. Led a show thumbnail revamp producing 700+ assets and boosting app discovery by 32%. Created motion graphics for 15+ influencer UGC videos, achieved 95% same-day turnaround across three time zones, and maintained 98% SOP compliance across 1,500+ annual thumbnails and eight languages while coordinating with 12+ writers.

Junior Graphic Designer

Jan 2022 - Sep 2022

Created banners, business cards, thumbnails, billboards, promotional assets, and product image carousels. Managed 500+ weekly CMS updates, 150+ regional show thumbnails, A/B testing, and content-calendar handoffs, contributing to CTR gains and improved conversions.

Graphic Design Intern

May 2021 - Dec 2022

Designed 100+ cover pages for Pocket Novels, updated thumbnails and app banners through CMS, developed cliffhanger creatives, seasonal campaign tags, and weekly play-count graphics, and collaborated with content leads and cross-functional teams.

Graphic Design Intern

GTech Learn

May 2021 - May 2021 · Remote

Created marketing creatives and website banners for 15+ technology courses, increasing click-through rates on course landing pages by 25%, and designed promotional graphics for course launches with the US marketing team.

Graphic Design Intern

Bonjour International

Feb 2021 - Apr 2021 · New Delhi

Created product catalogs and custom packaging designs for cutlery and kitchen products, designed festival and youth-focused social media graphics, developed stickers and leaflets for product launches, researched competitor designs, and supported barcode-based product sticker production.

Design Intern

IDC School of Design, IIT Bombay

Aug 2025 - Oct 2025 · Mumbai

Developed brand language and visual identity for an AI Leadership Program serving 500+ professionals; created 100+ thematic assets, 50+ presentation decks and PDFs, reusable templates, videos, thumbnails, and 40+ social media creatives. Improved learner engagement, comprehension, viewer retention, and click-through performance through iterative design and cross-functional collaboration.

Summer Design Intern

Tata Steel

May 2025 - Jun 2025 · Jamshedpur

Conducted brand research, proposed content initiatives, designed campaign creatives using Photoshop, CorelDRAW, and Figma, led full-cycle design for Summer Explorer Magazine, created logos and presentation materials, and developed visual concepts for sustainability, Pride, and Greenovation campaigns.

Graphic Designer

Foodoo Khaya Kya

Oct 2020 - Nov 2020 · Jamshedpur

Led a cloud-kitchen campaign, created branding packages, social media assets, promotional creatives, video edits, outdoor banners, recipe and menu layouts, and a campaign success video.

Graphic Design Intern

Sipsip Gossip

Jul 2020 - Sep 2020 · Remote

Designed logos, social media creatives, brand identity assets, Instagram grid layouts, video edits, festival and promotional posts, memes, and content for web series and trending topics.

Team Member

GDG NIT Jamshedpur

Designed social media creatives for Gen AI and AI/Blockchain workshops.

Class Representative

M.Des Product Design, NIT Jamshedpur

2025 - 2026 · Jamshedpur

Served as class representative for the M.Des Product Design batch.

PG Head

FACES, NIT Jamshedpur

Managed competitions, fine art events, and inter-college contests; handled communications, edited social media videos, designed a club T-shirt, and participated in a campus wall-art project.

Visual Identity and Food Club Operations Lead

15th Convocation, NIT Jamshedpur

Designed stage, gate, pillar, and overall identity elements using Sohrai art motifs, presented color iterations, managed vendor measurements, and coordinated food arrangements for 1,500+ delegates, students, faculty, and parents.

Design Mentor

Bhanwar Rathore Design Studio

1 mo · Jamshedpur, Jharkhand, India

Working as a Visiting Faculty & Design Mentor at BRDS, contributing to design education through mentoring, project guidance, and practical design learning. • Mentoring students in Graphic Design, Visual Communication, and design thinking • Guiding students through creative ideation, concept development, visual exploration, and design execution • Providing feedback on projects, portfolios, and design presentations • Bridging academic learning with real-world design practices and industry perspectives • Encouraging experimentation, problem-solving, and a strong visual design approach

Summer Internship

Tata Steel

3 mos · Jamshedpur, Jharkhand, India

At Tata Steel, contributed to corporate communication and visual design initiatives across internal campaigns, brand identity, digital communication, print design, and promotional content. Worked on the Pride Month campaign, developing the campaign identity through multiple conceptual options and iterations, along with designing the CPO’s message mailer and a panel discussion creative on “Outside the Lines: Embracing Queerness”. Contributed to Mentor Blitz 3.0 by developing identity concepts and iterations, creating an animated introduction video, and designing promotional creatives inspired by Bollywood, iconic dialogues and popular culture. Explored multiple visual styles including colour, monochromatic, photographic, illustration, vector and filter-based treatments. Also conducted meme research and ideation using popular formats such as Drake, CID, Expectations vs Reality, Leo and Spider-Man, and designed general guideline creatives for mentors and mentees. Worked on the People First initiative, enhancing the existing identity, exploring design options and developing an animated version for digital communication. Collaborated on the World Safety campaign, conducting topic research, developing visual concepts and establishing a standard design format. Designed seven creatives on safety topics across A3 print, 9:16 and 16:9 digital formats, with multilingual adaptations in English, Hindi, Bengali and Punjabi. Gained hands-on experience in campaign design, creative ideation, research, visual identity, print and digital communication, motion design, multilingual adaptation and corporate brand consistency.

Jr. Graphic Designer

Pocket FM

5 mos · Bengaluru, Karnataka, India

At Pocket FM, contributed to high-volume design production and performance-driven content for regional and international audiences. Designed and delivered 10+ print assets including banners and business cards for the Mumbai ‘Content Hub’ event, collaborating closely with PR, corporate communications, senior designers, and programming teams to ensure timely and brand-consistent execution. Managed 150+ South regional show thumbnails targeting south india regional listeners, handling 500+ weekly CMS updates and 75+ blockbuster tags. Applied data tracking (LDAU, CTR) to optimize designs, contributing to a 35% increase in engagement. Developed multiple design variations for 30+ blockbuster shows, creating 5 size formats per show and conducting 12 A/B tests in collaboration with marketing strategists, achieving 28% improvement in conversions. Delivered 40+ thumbnails and banners for key English and Hindi shows focused on US audiences, maintaining 98% adherence to content calendars and ensuring seamless coordination with programming and content teams. Designed thumbnails, billboards, banners, and promotional assets for 8–10 self-help categories, covering 10+ audiobooks each, including Flipkart-ready product image carousels for optimized marketplace listings.

Visual Design Intern

Pocket FM

8 mos · Bengaluru, Karnataka, India

At Pocket FM, contributed to content-driven design and user engagement initiatives across the platform during the early stages of the design workflow. Designed 100+ cover pages for Pocket Novels, creating visually compelling artwork aligned with story themes across genres such as romance, thriller, and fantasy, helping improve content discoverability and user downloads. Collaborated with cross-functional teams and content leads to design and update show thumbnails through weekly CMS updates, ensuring alignment with storylines, character representation, genre-based color systems, playcount updates, and daily tags to optimize CTR and user engagement. Developed high-impact cliffhanger creatives for video editors, enhancing storytelling visuals and improving viewer retention. Designed and updated app banners for show promotions, optimizing layouts and typography for iOS and Android platforms in line with app store guidelines to maximize click-through rates. Created seasonal festive tags for campaigns such as Diwali, Christmas, and New Year, contributing to increased platform engagement during peak periods. Managed weekly playcount graphics across shows, designing dynamic visual updates to highlight trending content and drive virality within the app.

Graphic Design Intern

GTechLearn

1 mo · Alpharetta, Georgia, United States

At GTech Learn, contributed to marketing design and conversion-focused visual content for online tech courses. Designed marketing creatives and website banners for 15+ courses, creating high-impact visuals that improved click-through rates on landing pages by 25%. Collaborated directly with the US marketing team to design promotional graphics for course launches, focusing on strong visual hierarchy, high-contrast layouts, and clear call-to-actions to drive higher enrollment conversions.

Packaging Design Intern

Bonjour

3 mos · New Delhi, Delhi, India

At Bonjour International, contributed to product branding, packaging, and social media design for consumer-focused product lines. Designed full product catalogs and custom packaging for cutlery and kitchen products, targeting young urban families. Delivered end-to-end design solutions from concept development to print-ready files, ensuring strong shelf appeal and brand consistency. Created video edits and social media graphics for festival campaigns and youth-centric content, focusing on relatable visual storytelling to drive engagement among Gen Z and early millennial audiences. Developed stickers, leaflets, and launch collaterals for new product releases, while conducting competitor research to inform design direction and align visuals with target audience preferences. Assisted in generating and managing barcode-based product stickers for catalogued items using Barcode Designer tools, ensuring accurate product information, print-ready outputs, and smooth coordination between packaging and inventory processes.

Graphic Design Intern

Teckat Services Private Limited

3 mos · Jamshedpur, Jharkhand, India

Graphic Designer Trainee

ArtVision

2 mos · New Delhi, Delhi, India

Graphic Designer

FOODOO Your Discounts Buddy

1 mo · Jamshedpur, Jharkhand, India

At Foodoo Khaya Kya, led the design and branding execution for Jharkhand’s first cloud kitchen campaign ‘No Cooking Days’ during Navratri. Developed a complete branding package, ensuring 100% visual consistency across all physical and digital touchpoints, including social media creatives, promotional assets, and campaign collaterals. Designed multi-format content (1:1, 9:16, 16:9) along with video edits to support campaign storytelling, while also collecting customer feedback and testimonials for performance-driven campaign recaps, including integration of AIR jingles. Created outdoor campaign assets such as banners across key locations in Jamshedpur, along with menu and recipe layouts to ensure seamless communication from kitchen operations to customer experience. Delivered a comprehensive campaign recap video showcasing the end-to-end journey, including packaging, customer interactions, audio branding, and final outcomes, highlighting the campaign’s reach and impact.

Graphic Design Intern

Sip Sip Gossip

3 mos · India

At Sipsip Gossip, contributed to social media design, branding, and content creation focused on entertainment and trending topics. Designed logos, brand identity elements, Instagram grid layouts, and social media creatives for various services, ensuring a consistent and engaging visual presence across platforms. Created festival and promotional posts aligned with social media marketing goals, focusing on audience engagement and shareability. Ideated and developed meme-based content leveraging trending topics, featuring pop culture references and public figures such as Radhika Apte, Ranbir Kapoor, and Ayushmann Khurrana to increase reach and relatability. Produced content around popular series like Mirzapur, along with formats such as ‘Did You Know’ facts and insights on emerging tech startups, combining entertainment with informative storytelling.

Fine Art Teacher

Self-employed

2 yrs 1 mo · Jamshedpur

Drawing and Painting