Trendsettersway
Instagram-based D2C silver jewellery brand founded and scaled by Vidisha Pahwa, involving content creation, branding, promotions, customer engagement, order management, inquiries, and conversions.
Creative and strategy-driven Brand & Growth Marketing Executive with experience across entertainment media, B2B startups, and high-growth D2C environments. Specialised in omnichannel marketing, short-form video strategy, real-time trendjacking, viral marketing, predictive trend analysis, and marketing automation.
Mayapuri Magazine
March 2025 - March 2026 · Mayapuri, Delhi
Owned omnichannel marketing strategy across 6 digital platforms; planned content calendars, trend-based campaigns, and high-velocity news content; directed a multimedia production team of 6 creatives; executed on-ground shoots and festival campaigns; led real-time trend marketing and trendjacking initiatives; scripted, managed, and scaled the animated “Maya & Puri Show”; conducted brainstorming sessions, audience surveys, and trend analysis; maintained consistent brand voice and platform-specific performance.
Polar
March 2024 - March 2025 · Kohat Enclave, Delhi
Led Instagram growth strategy and analytics tracking; executed LinkedIn outreach campaigns; conducted product demos and supported client meetings; created customized proposals and pitch decks; managed data-driven marketing funnels and CRM pipelines; mentored and managed a team of 9 interns; supported marketing operations and cross-team workflow improvements.
Build With Innovation
June 2023 - September 2023 · Nsp, Delhi
Handled first-level client interactions, qualified leads, assisted with pitch decks and proposals, managed client coordination and follow-ups, and maintained structured records of leads and interactions.
Reverr
June 2022 - September 2022 · Nsp, Delhi
Managed the Instagram content lifecycle from planning through publishing; coordinated between marketing and internal teams; collaborated with a 4-member content and video team; hosted Instagram Live sessions with startup founders; contributed to content ideation and audience growth strategies.
Trendsettersway
Built and scaled an Instagram-based D2C silver jewellery brand from scratch; managed content creation, branding, promotions, customer engagement, order management, inquiries, and conversions; developed practical experience in consumer behavior, digital marketing, and brand positioning.
Master's of Business Administration (M.B.A.)
2026 - Present
Bachelor of Arts (B.A.), English Honours
2020 - 2023
Senior Secondary (Class XII)
2019-2020
Secondary (Class X)
2017-2018
Instagram-based D2C silver jewellery brand founded and scaled by Vidisha Pahwa, involving content creation, branding, promotions, customer engagement, order management, inquiries, and conversions.