Vidisha Pahwa

Social Media Executive

DelhiDigital Marketing, Entertainment Media, and D2C
5roles
48skills
4education
3credentials

About

Creative and strategy-driven Brand & Growth Marketing Executive with experience across entertainment media, B2B startups, and high-growth D2C environments. Specialised in omnichannel marketing, short-form video strategy, real-time trendjacking, viral marketing, predictive trend analysis, and marketing automation.

Experience

Social Media Executive

Mayapuri Magazine

March 2025 - March 2026 · Mayapuri, Delhi

Owned omnichannel marketing strategy across 6 digital platforms; planned content calendars, trend-based campaigns, and high-velocity news content; directed a multimedia production team of 6 creatives; executed on-ground shoots and festival campaigns; led real-time trend marketing and trendjacking initiatives; scripted, managed, and scaled the animated “Maya & Puri Show”; conducted brainstorming sessions, audience surveys, and trend analysis; maintained consistent brand voice and platform-specific performance.

Digital Marketing Executive

Polar

March 2024 - March 2025 · Kohat Enclave, Delhi

Led Instagram growth strategy and analytics tracking; executed LinkedIn outreach campaigns; conducted product demos and supported client meetings; created customized proposals and pitch decks; managed data-driven marketing funnels and CRM pipelines; mentored and managed a team of 9 interns; supported marketing operations and cross-team workflow improvements.

Marketing and Sales Intern

Build With Innovation

June 2023 - September 2023 · Nsp, Delhi

Handled first-level client interactions, qualified leads, assisted with pitch decks and proposals, managed client coordination and follow-ups, and maintained structured records of leads and interactions.

Social Media Marketing Intern

Reverr

June 2022 - September 2022 · Nsp, Delhi

Managed the Instagram content lifecycle from planning through publishing; coordinated between marketing and internal teams; collaborated with a 4-member content and video team; hosted Instagram Live sessions with startup founders; contributed to content ideation and audience growth strategies.

Founder

Trendsettersway

Built and scaled an Instagram-based D2C silver jewellery brand from scratch; managed content creation, branding, promotions, customer engagement, order management, inquiries, and conversions; developed practical experience in consumer behavior, digital marketing, and brand positioning.

Education

Narsee Monjee Institute of Management Studies (NMIMS)

Master's of Business Administration (M.B.A.)

2026 - Present

Delhi University

Bachelor of Arts (B.A.), English Honours

2020 - 2023

VSPK International School

Senior Secondary (Class XII)

2019-2020

VSPK International School

Secondary (Class X)

2017-2018

Skills

Brand PositioningBrand Voice DevelopmentIntegrated Marketing StrategyDigital Campaign Planning & ExecutionContent StrategyBrand StorytellingAudience Research & SurveysDigital & Media MarketingInstagramFacebookTwitter (X)SnapchatYouTubeMojEntertainment & Media MarketingReal-time Trend & News MarketingPlatform Growth & Engagement StrategyCampaign Ideation & Concept DevelopmentPhotoshoot Planning & ExecutionCreative Direction & BriefingAnimation Content & ScriptwritingLinkedIn Outreach & Lead NurturingRequirement GatheringClient CommunicationProduct DemosProposal CreationFunnel TrackingCRM ManagementTeam LeadershipCross-functional CoordinationIntern MentorshipPerformance ManagementWorkflow & Marketing OperationsBrand Lifecycle ManagementOmnichannel StrategyD2C GrowthInbound/Outbound FunnelsAI-Powered Content CreationMarketing AutomationPredictive Trend AnalysisMeta Business SuiteGoogle Ads ManagerMeta Ads ManagerCanvaGoogle SheetsSocial Media & Campaign AnalyticsGoogle TrendsGoogle Search Console

Projects

Trendsettersway

Instagram-based D2C silver jewellery brand founded and scaled by Vidisha Pahwa, involving content creation, branding, promotions, customer engagement, order management, inquiries, and conversions.