Harshita Dayya

Digital Marketing Executive

Kandivali (W), MumbaiDigital Marketing
3roles
18skills
1education
1credentials

About

Results-driven Digital Marketing Executive with experience in social media management, paid advertising, content marketing, lead generation, SEO, and Google My Business optimization.

Experience

Social Media & Ads Executive

Biryani by Grace (Digital Marketing Agency)

October 2025 - May 2026

Managed 15+ client social media accounts across Instagram and Facebook; created 50+ social media posts, promotional creatives, and reels; planned content calendars; wrote captions and researched hashtags; managed Facebook and Instagram ad campaigns generating 200+ leads; conducted keyword research and supported SEO; wrote blog content; optimized Google My Business profiles; analyzed campaign performance and optimized ROI.

Social Media Executive

Indian Institute of Business Management & Studies

Jan 2024 - Dec 2024

Managed social media platforms and created digital content for programs; generated leads through LinkedIn organic marketing and outreach; executed SEO off-page activities including directory submissions and backlink creation; assisted with email marketing; created e-books and PDF marketing materials for certification programs.

Social Media Intern

Suumaya Industries Limited

Nov 2023 - Jan 2024

Assisted in creating and scheduling social media content; supported campaign ideas and content planning; managed social media engagement; assisted in designing marketing creatives and promotional content.

Education

Ghanshyamdas Saraf College of Commerce & Arts

Bachelor of Commerce (B.Com)

2019 - 2022

Skills

Social Media MarketingFacebook & Instagram AdvertisingContent Creation & StrategyLead GenerationSEO (Off-Page & Keyword Research)Blog Writing & Content MarketingGoogle My Business OptimizationCaption & Hashtag StrategyEmail MarketingMeta Ads ManagerCanvaGoogle AnalyticsMailchimpInshotVideo EditingLinkedIn organic marketingContent calendar planningGoogle My Business