1roles
51skills
Experience
Performance Marketing & Social Media Management
Jai Arihant School
Jan 2022 - Mar 2024 (2 yrs 2 mo)
Increased Admission Enquiries by 180%, Parent Engagement Index by 124%, Organic Brand Awareness by 95%, and Direct Campus Tours Booked by 68%
Skills
FacebookLocal searchSocial media managementContent planningPaid campaign optimizationA/B testingCreative copywritingRegional mappingResponse trackingCost-per-lead (CPL) optimizationPhysical enrollment office inquiriesAcademic authorityAction-driven CTAFrictionless invitationsDirect invitationsPersonal school visitsDigital interestReal-world face-to-face academic counselingMulti-tier content funnelsOrganic engagementAdmissions growthParent engagementParental advocacyWord of mouthLocal brand awarenessHyper-localized regional awarenessCommunity eventsStudent academic milestonesNational sports awardsOlympiad ranksOn-campus eventsHigh-energy science exhibitionsDynamic workshopsCultural festivalsAnnual meetsTeacher spotlightPedagogical valuesSchool distinctivenessAdmissions openParent cohortsAdmissions funnelAwarenessEngagementInquiryAdmissionPersonalized counselingStructured physical toursClosed enrollmentsAgile funnel optimizationLocalized regional mappingActive response tracking