Social Media Account Management
Created social media profiles and developed engaging content to build brand presence for The Innovative Sparks Marketing Agency.
2roles
12skills
1education
2credentials
About
Performance Marketing Executive with hands-on experience managing and optimizing social media marketing, lead generation campaigns, Google Ads, Meta Ads, and HubSpot CRM workflows. Skilled in campaign setup, audience segmentation, keyword analysis, conversion tracking, and performance reporting.
Experience
Performance Marketing Executive
Maven Marketing Agency
Jan 2026 – Jun 2026
Managed end-to-end performance marketing campaigns for real estate clients across Meta Ads, overseeing advertising budgets exceeding ₹50,00,000 and consistently achieving lead generation targets. Developed location-based audience targeting strategies by analyzing project locations, target demographics, buyer profiles, and market segments to improve lead quality and campaign performance.
Digital Marketing Intern
PIIDM Pune
Sep 2025 – Nov 2025 · Pune
Planned and executed simulated real estate and EdTech lead generation campaigns using Google Ads and Meta Ads, with budgets of ₹3,00,000 and ₹2,00,000 respectively. Achieved estimated CTRs of 2.8% and 3.5% and estimated CPLs of ₹100 and ₹80 through optimized targeting, intent-based keyword targeting, and ad creatives.
Education
Janta Mahavidyalaya, Chandrapur
B.Sc., Computer Science
2014 – 2017
Skills
Meta AdsGoogle AdsLead Generation CampaignsGoogle Analytics 4 (GA4)Google Tag Manager (GTM)Conversion Tracking & Pixel SetupMeta Pixel & Conversion APIHubSpot CRMPabbly ConnectZapier AutomationLanding Page OptimizationAudience Research