Digital Marketing Specialist
Performance marketing specialist with 9+ years of experience in digital advertising, lead generation, marketing automation, SEO, e-commerce, and conversion optimization.
Pari Industries Pvt. Ltd.
Dec 2025 – Apr 2026
Managed Google Ads, Meta Ads, GA4, GTM, SEO, remarketing, A/B testing, lead generation and reporting. Achieved 45% more qualified leads, 28% lower CPL, 30% higher CTR, and 4X+ ROAS.
Shivdas Publication
Apr 2024 – Jun 2025
Managed Google and Meta Ads, WhatsApp Automation, Zoho Email Campaigns, Amazon Listings, and SEO. Achieved 68% admission growth, 35% CPL reduction, and 4.8X ROAS.
RSSS Noida
Jun 2019 – Feb 2024 · Noida
Managed B2B lead generation, Google and LinkedIn Ads, CRM automation, landing pages, Shopify, and Magento. Generated 25,000+ leads, reduced CPA by 40%, and increased CVR from 9% to 21%.
Holiday Moods Adventure
Sep 2016 – Jun 2019
Managed travel PPC campaigns, SEO, email marketing, and affiliate campaigns. Achieved 70% booking growth and 5X ROAS.
B.Com
2009
12th
2004
10th
2002
Education lead generation project using Google Ads, Meta Ads, WhatsApp API, Zoho CRM, lead form ads, WhatsApp auto-reply, email drip funnel, and landing page A/B testing. Achieved 35% CPL reduction, 4.8X ROAS, and 29% conversion rate.
B2B security lead generation project using Google Ads, LinkedIn Ads, CRM automation, intent targeting, retargeting funnels, and lead scoring. Generated 25,000+ leads, reduced CPA by 40%, and increased conversions by 22%.
E-commerce growth project using Amazon Seller Central and Amazon PPC, with listing SEO, A+ content, and PPC optimization. Achieved 60% sales growth and 18% TACOS reduction.