Niha

Performance Marketing Executive

Thane (Mumbra), MaharashtraDigital Marketing
2roles
29skills
3education
2credentials

About

BMS graduate with hands-on experience in digital and performance marketing, including Google Ads, Meta Ads, SEO, keyword research and social media marketing. Experienced in campaign planning, lead generation, competitor research and performance tracking.

Experience

Digital Marketing Intern

Speed Shed Technologies

Planned and executed social media campaigns across multiple platforms; supported SEO efforts including keyword research and on-page optimization; designed marketing creatives and assisted in campaign performance tracking and reporting.

Digital Marketing & Social Media Projects | Client Support & Creative Projects

Independent Clients

2024 – Present

Managed branding, content strategy and social media execution for independent clients including a food and lifestyle brand. Planned social media strategies for Vellora Jewels, Mocha Drips and Social Haus; developed content calendars, content pillars, campaign ideas and creative directions; created social media creatives, carousels, reel concepts and branded visual content using Canva and Figma; worked on Google Ads campaigns including keyword research, campaign structure, ad copy, targeting and performance monitoring; developed brand-specific strategies and conducted competitor, keyword and hashtag research.

Education

University of Mumbai, A.E. Kalsekar Degree College

Bachelor of Management Studies (BMS)

2022 – 2025

CGPA: 10.10

BDIT Institute

Digital Marketing Certificate Program, Digital Marketing

3 Months

Maharashtra Knowledge Corporation Limited (MKCL)

MS-CIT

Score: 93%

Skills

Google AdsMeta AdsCampaign OptimizationA/B TestingLead GenerationLanding PageOn-Page SEOOff-Page SEOKeyword ResearchCompetitor AnalysisGoogle Analytics (GA4)Campaign Performance TrackingData-Driven ReportingInstagramLinkedInFacebookContent StrategyCommunity ManagementMailchimpCanvaAdobe SuiteCapCutInShotFigmaContent Calendar PlanningWordPressMS Office 365Google WorkspaceGoogle Ads Manager