Founder & Brand Strategist
Brand marketing professional and founder with 9+ years of experience in brand building, digital marketing, creative strategy, customer experience, and business operations.
MAA OORUTM
2026 – Present
Founded and launched a premium homemade pickles and snacks brand from scratch; developed the complete brand identity, including logo, packaging, labels, and positioning; planned product portfolio, pricing, distributor pricing, and retail margins; created an Instagram-first content strategy with reels, storytelling, and promotional campaigns; directed product photography, creative shoots, and visual branding; designed banners, brochures, flyers, and retail branding; built D2C sales channels using Instagram, WhatsApp Business, and a website; coordinated manufacturing, packaging, inventory planning, and vendor management; developed retail expansion and distributor onboarding plans; managed customer engagement, feedback, and brand communication.
FedEx
Feb 2025 – 2026
Managed high-volume shipment documentation while ensuring regulatory compliance; coordinated with cross-functional teams to resolve shipment and documentation issues; used Microsoft Excel for reporting, tracking, and operational analysis; maintained accuracy, quality, and process efficiency.
V2 Solutions
Aug 2019 – Feb 2025
Managed digital platform operations and content quality review; worked with cross-functional teams to improve customer experience; reviewed digital content based on global quality and compliance standards; supported users through chat and email while maintaining service quality; prepared reports and performance metrics using Excel; contributed to process improvements and operational efficiency.
Shopholix Marketing Services Pvt. Ltd.
Sep 2017 – Jul 2019
Delivered customer support across voice, chat, and email channels; assisted marketing and sales teams with customer communication; resolved customer issues while maintaining customer satisfaction; coordinated with internal stakeholders to improve customer experience.
Bachelor of Mass Media, Journalism
Conceptualized, developed, and launched a consumer food brand by leading brand identity and packaging design, product photography and social media strategy, website planning and pricing strategy, distributor model and retail expansion, promotional campaigns, and customer acquisition.