Devarapally Shalini
CRM – Back-end Operations
About
Results-driven CRM Executive with experience in customer relationship management, backend operations, documentation management, client coordination, CRM records, reporting, and administrative processes.
Experience
CRM – Back-end Operations
Weddingvows by Triton Studios
Feb 2023 – Present · Hyderabad, India
Coordinated with internal departments for customer support and workflow management; maintained customer documentation, CRM records, digital databases, Excel trackers, and client information; managed follow-ups, reminders, testimonials, reviews, feedback, and add-on recommendations; prepared daily, weekly, and monthly MIS and status reports using MS Excel; performed data entry, document verification, record management, and process improvement activities while maintaining confidentiality and reporting accuracy.
Education
Priyadharshini Degree College
Bachelor of Commerce, Finance & Accounting
Jun 2022 – Jun 2025
Vani Junior College
Intermediate, Accounting
Jun 2016 – Jun 2018