Pawan kumar

Founder / Digital Marketing Consultant

Himachal Pradesh, IndiaDigital Marketing
1roles
23skills
1education

About

Digital marketing professional and founder of an independent agency with hands-on experience in SEO, social media marketing, paid advertising, local SEO, lead generation, and WordPress website design.

Experience

Founder / Digital Marketing Consultant

Techsoft Digital - Independent Agency

2023 - Present

Manage and run a digital marketing agency; plan and execute client-focused digital marketing activities; run Meta Ads and Google Ads for lead generation; handle client communication, follow-ups, and sales conversion; perform SEO, Local SEO, Google Business Profile optimization, social media management, content creation, and WordPress website development.

Education

Bachelor of Computer Applications (BCA)

Completed: 2016

Skills

Search Engine Optimization (SEO)Local SEOSocial Media MarketingSocial Media Optimization (SMO)Meta AdsFacebook AdsGoogle AdsLead GenerationGoogle Business Profile OptimizationWordPress Website DesigningContent & Social Media PlanningAudience TargetingCampaign Monitoring & OptimizationDigital Marketing StrategyMeta Ads ManagerGoogle Business ProfileWordPressCanvaChatGPTGoogle GeminiGoogle AI StudioElevenLabsCapCut

Projects

EduClarity - Education Counselling

Managed social media platforms, created content, ran Meta Ads to generate leads from students and parents, handled enquiries and admissions conversion, and improved online visibility and brand awareness.

ERP Software Ads - Lead Generation & Sales

Ran Meta Ads and Google Ads for ERP software solutions including School Management, Inventory Management, E-Lab, and E-Library; generated leads, handled enquiries, provided product information, converted leads into sales, and managed client follow-ups.