Nykaa Fashion's Marketing Campaign (Pink Friday Party)
Marketing campaign by NYKAA.
Results-driven Senior Digital Marketing Analyst with 5+ years of experience driving growth for technology, real estate, and entertainment brands through SEO, SEM, paid advertising, influencer collaborations, and social media marketing.
JS Property Real Estate
Dec 2021 - Present
Managed social media ads and created visual graphics using Canva to promote real estate projects and listings. Developed and executed digital marketing campaigns to generate leads and increase property inquiries. Developed social media and influencer marketing strategies, collaborated with influencers and creators, and achieved a 25% improvement in engagement metrics across Facebook, Instagram, and LinkedIn.
Immanent Solutions (Blockchain & AI based IT Company)
Feb 2021 - Dec 2021
Designed and executed marketing strategies for Blockchain, Web3, AI, and SaaS-based solutions. Managed social media channels, curated content, oversaw the content calendar, built online communities, and collaborated with cross-functional teams. Worked on crypto, NFT, and DeFi campaigns, developed website content and structures, prepared government-sector RFP proposals, and drafted blockchain white papers.
Nxtdwell.com
Sep 2020 - Feb 2021
Developed and executed social media and influencer marketing strategies to drive brand awareness and engagement. Collaborated with influencers and creators to execute campaigns and increase reach and audience interaction.
Freelancing
Worked on Nykaa Fashion's Pink Friday Party marketing campaign, SonyLIV marketing campaign for Cubicle Season 2, Mahindra Rise #TogetherWeRise initiative, Daily World Marathon as Department Coordinator, Viber8 Festival influencer marketing and artist management, Dreamland Festival as Stage Coordinator and Artist Coordinator, and Sunburn Holi Festival promotion and artist management.
Viacom18 Campus Inc
Oversaw team management, assigned daily tasks, coordinated team members, promoted VH1, Colors Infinity, MTV, and MTV Beats within universities, amplified brand properties through social media, and facilitated institutional permissions.
Woovly
Served as City Head for Woovly's Student Ambassador Program, overseeing team management, user acquisition, social media marketing, offline campaigns, and supervision of team leaders and influencers.
Rotaract International District 3080
MBA, Marketing and International Business
Bachelor, Computer Application
Marketing campaign by NYKAA.
Initiative for change.
Department Coordinator.
Influencer marketing and artist management.
Stage coordination and artist coordination.
Promotion and artist management.