Ajay M

Digital Marketing Executive

Digital Marketing and Performance Marketing
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4roles
21skills
2education
4credentials

About

Performance Marketing Specialist with 1+ year of hands-on experience in paid media and PPC, managing Meta Ads campaigns across healthcare and real estate verticals. Skilled in end-to-end funnel strategy, audience research, creative testing, conversion rate optimization, and data-driven budget allocation.

Experience

Digital Marketing Executive

Size Properties

June 2026 to Present

Planned, launched, and optimized Meta Ads campaigns for three real estate projects, managing 13 simultaneous campaigns that generated 1,260 qualified leads on total ad spend of ₹45,127. Achieved an average CPL of ₹35.82 through strategic budget allocation, audience segmentation, and continuous campaign optimization, contributing to ₹1Cr+ in property sales and an estimated 26X ROAS.

Digital Marketing Executive

Bharathi Hospital

September 2025 to January 2026

Recorded 1,340 patient leads across 18 Meta campaigns with total spend of ₹11,059, achieving an average CPL of ₹8.63. Drove patient inquiries across pulmonary and general medicine departments through targeted Meta Ads campaigns, contributing to 200+ conversions over five months. Reduced average CPL by over 90% across the campaign lifecycle through audience refinement, creative testing, and budget reallocation.

Paid Campaign Specialist

Optimum Healthcare

June 2025 to August 2025

Optimized CPL by 38%, from ₹65 to ₹40, while doubling lead volume by restructuring campaign ad sets and refining audience segmentation. Managed Meta Ads for gynecomastia and circumcision campaigns, driving 3,405 leads and achieving 16.66X blended ROAS on ₹1,38,689 in ad spend. Generated ₹23,10,000 in revenue from 60 completed surgeries, converting leads to surgery at a 1.76% conversion rate.

Meta Campaign Specialist

Aaran Aesthetic Studio

Planned, launched, and optimized Meta Ads campaigns for aesthetic and cosmetic treatments, generating 102 qualified leads on ₹6,813 of ad spend at an average CPL of ₹66.79 through strategic audience targeting, creative testing, and conversion-focused campaign optimization.

Education

IDE - Indian Institute of Digital Education, Mumbai

Post Graduate Programme, Digital Marketing and Strategy

2024 - 2025

The American College, Madurai

Bachelor of Commerce - B.Com (IT), Information Technology

2021 - 2024

Skills

Meta AdsLead GenerationCampaign OptimizationAudience TargetingRemarketingA/B TestingSocial Media MarketingMedia PlanningContent StrategyFunnel StrategyLead NurturingMeta Ads ReportingGoogle AnalyticsGoogle SheetsMicrosoft ExcelMeta Ads ManagerMeta Business SuiteWordPressCanvaCRMWhatsApp API

Projects

Capstone Project – Thirdbase

Developed an end-to-end digital marketing strategy for Thirdbase, a sexual wellness brand, conducting market research, competitor analysis, customer persona development, and SWOT analysis to identify growth opportunities. Designed integrated strategies across Meta Ads, Google Ads, SEO, content marketing, social media, influencer marketing, email marketing, and website optimization, along with media planning, budget allocation, KPI tracking, and customer acquisition strategies.

Live Meta Ads Campaign

Planned and executed a live Meta Ads campaign targeting South African audiences during a seven-day sprint, generating 21 qualified leads at an average CPL of ₹40 and achieving an average CPC of ₹6.18 across 137 link clicks through creative testing, audience optimization, and daily budget allocation.