Ajay Mali
Manager – Digital Marketing & E-commerce
About
Growth-focused Digital Marketing & E-commerce leader with 6+ years of experience in digital transformation, performance marketing, CRM automation, and omnichannel campaign execution for B2B, B2C, and e-commerce businesses.
Experience
Manager – Digital Marketing & E-commerce
Solufine Agritech Pvt Ltd
Sep 2025 – Present
Led the Digital Marketing & E-commerce function, owning strategy, execution, team leadership, and business growth. Built an integrated ecosystem across e-commerce, CRM, AI-powered automation, WhatsApp Business API, and performance marketing. Delivered 180% website traffic growth, 70% qualified digital lead growth, and 3.8x online revenue growth. Achieved an average 4.2x ROAS across Google, Meta, and LinkedIn Ads. Executed 8–10 integrated campaigns monthly, managed the annual digital marketing budget, and led a 5-member team. Implemented Zoho CRM, Commerce, Campaigns, Social, Flow, Creator, Books, and Analytics. Managed a database of 30,000+ B2B and B2C leads. Developed WhatsApp campaigns, marketing content, social creatives, videos, reels, product demonstrations, AI-generated voiceovers, audience segmentation, A/B testing, and CRO initiatives.
Marketing Manager
AccessIND Pvt Ltd
Feb 2025 – Jun 2025
Led digital-first demand generation, growing qualified leads by approximately 45% across B2B and B2C segments. Directed Meta, Google, LinkedIn, email, and WhatsApp campaigns, increasing brand visibility and inbound engagement by approximately 50%. Built CRM-based lead nurturing workflows using Zoho, Apollo.io, and Lusha, improving MQL-to-SQL conversion by approximately 30%. Managed campaign trackers, execution calendars, vendor partnerships, segmented email and WhatsApp automation, CAC optimization, analytics, and institutional and retail outreach programs.
Assistant Sales Manager
AgriApp Technologies Pvt Ltd
Sep 2024 – Jan 2025
Accelerated digital adoption and user growth through targeted campaigns, content, and influencer partnerships. Led regional and hyperlocal marketing campaigns to increase app installs, activation, and engagement. Improved retention through CRM-led onboarding and email, WhatsApp, and in-app communication. Used app analytics for audience segmentation, aligned sales and marketing efforts to grow revenue by 10%, conducted market and competitor analysis, and managed the annual digital marketing budget and agency/vendor coordination.
Key Account Manager
Plantix Agritech India Pvt Ltd
Oct 2020 – Sep 2024
Led digital customer engagement through Zoho and Salesforce, improving retention and customer lifecycle experience by approximately 25%. Strengthened digital sales processes and e-commerce experience, ran email and WhatsApp campaigns, managed high-value accounts, and led a sales team to 2x annual sales growth and 95% client retention. Improved profitability by 12%, reduced order fulfillment errors by 15%, built reporting dashboards, and used CRM analytics to improve customer retention by 30%.
Education
MIT-ADT University, Pune
MBA, Sales & Marketing
Post Graduation 2020
D. Y. Patil College of Agriculture, Kolhapur
BSc, Agriculture
Graduation 2018