Shahala shifana v p

Admin Executive & Content Creator

Kerala, IndiaDigital Marketing
3roles
13skills
1education
6credentials

About

Results-driven Digital Marketing Specialist experienced in paid campaigns, SEO, content marketing, social media, website development, and performance reporting across Google, Meta, and organic channels.

Experience

Admin Executive & Content Creator

Markom Global

2026 – Present

Plan and execute end-to-end Meta Ads campaigns on Facebook and Instagram, including budget management, audience targeting, A/B testing, and performance optimization. Develop SEO strategies covering keyword research, on-page optimization, technical audits, and link-building. Create and manage website, blog, and social media content aligned with brand voice and marketing objectives. Design, develop, and maintain WordPress websites while overseeing site speed and SEO performance. Manage social media accounts and data-driven content calendars to grow audience reach and engagement. Track and report campaign KPIs using Google Analytics and Meta Business Suite. Coordinate with internal teams to produce marketing materials, ad creatives, graphics, and campaign assets.

Digital Marketing Intern

QuadCubes

2025

Assisted with digital content creation for social media and websites. Conducted keyword research for SEO-focused content strategies. Supported on-page SEO tasks including title, meta description, and content structure optimization. Monitored campaign performance and engagement metrics using analytics dashboards. Gained exposure to campaign planning, execution workflows, and reporting.

Digital Content Creator

EIZIE

2023 – 2024 · Remote

Planned, created, and published digital content across multiple platforms for an international software company. Managed social media content calendars to improve audience reach, engagement, and consistency. Researched market trends and audience behavior to optimize content strategy and performance. Coordinated with cross-functional teams across time zones to support digital marketing initiatives. Analyzed performance insights using analytics tools to refine content and campaign strategies.

Education

Rajiv Gandhi National Institute of Youth Development (INI under MYAS)

M.A., English Literature

2022 – 2024

Skills

SEO & Keyword Research (On-page & Technical)Google Ads — Search, Display & Video CampaignsMeta Ads — Facebook & Instagram Campaign ManagementCampaign Optimization & ROI AnalysisContent MarketingCopywriting & Content StrategySocial Media Strategy & Audience GrowthEmail Marketing & Lead GenerationWordPress Design & DevelopmentGoogle Analytics & Performance ReportingCanvaFigmaCreative Design Tools