Assistant Manager Digital Marketing
Strategic digital marketer with 7+ years of experience driving growth, demand generation, brand positioning, and marketing automation for B2B, product-led, and high-growth businesses.
Ozone Group
May 2025 - April 2026
Led digital growth strategy for premium architectural and smart living product categories across India; built full-funnel demand generation campaigns that increased qualified leads by 32%; partnered with sales teams to improve showroom pipeline and increased experience center footfall by 27%; implemented marketing automation workflows that improved lead nurturing efficiency by 30%; led website growth initiatives through SEO, CRO, and content strategy resulting in a 28% increase in organic traffic; collaborated with product and leadership teams on product launches and brand visibility; managed multi-channel marketing budgets while improving overall ROI by 22%.
Kingsmen India
Oct 2022 - Dec 2024
Built integrated growth strategies across paid, organic, content, and CRM channels; led cross-functional collaboration between sales, design, and leadership teams to improve customer acquisition; increased website traffic by 35%; reduced CPA by 18%; developed automated lifecycle marketing campaigns that improved retention by 25%; led website optimization initiatives that increased conversion rate by 15%; supported brand positioning initiatives through digital transformation projects.
Innovana Techlabs Limited
May 2020 - Aug 2022
Managed growth marketing campaigns for technology products across paid, content, SEO, and email channels; increased lead generation by 30%; built customer acquisition campaigns that reduced CPC by 15%; improved CTR by 22%; conducted market research to support GTM planning and customer acquisition strategy; created scalable performance frameworks for growth campaigns.
Upwork
Apr 2018 - Mar 2020
MBA, Marketing
2024 - 2026
Bachelor in Electrical Engineering
2007 - 2011
Built marketing automation workflows from scratch using CRM systems, created lead nurturing frameworks, built reporting systems, improved lead quality and sales conversion efficiency, and helped scale marketing operations with automation-first processes.
Managed complete digital rebranding and website redesign for Kingsmen India; led designers and developers to launch an optimized, SEO-friendly website that increased organic traffic by 35% within four months; developed content strategy that reduced bounce rate by 20% and increased time spent on site by 15%.