Vaibhav Thorat

Management Trainee - Marketing

Mumbai, IndiaMarketing, Consumer Insights & Market Research
4roles
19skills
2education
2credentials

About

Marketing professional with 2+ years of analytical experience focused on consumer behavior analysis and market research. Proficient in Google Analytics (GA4), Advanced Excel, data management, and primary research methodologies.

Experience

Management Trainee - Marketing

Aspire Consultants Pvt Ltd

04/2025 – 06/2025 · Mumbai, India

Evaluated 5+ competitor life insurance portfolios and market positioning; identified buying behavior patterns across 30+ customer consultations; managed customer engagement tracking for 30+ leads using Excel-based reporting frameworks; applied objection and buying-behavior insights to refine messaging strategy.

Process Associate

Tata Consultancy Services

10/2023 – 08/2024 · Mumbai, India

Analyzed high-volume datasets across complex reporting cycles, maintaining 95%+ accuracy; coordinated communication across quality reviewers, SMEs, and client stakeholders; streamlined information flow and improved delivery consistency across project cycles.

Process Executive

Cognizant Technology Solutions India Pvt Ltd

02/2022 – 06/2023 · Mumbai, India

Assessed 40+ customer interaction records daily across 10+ product lines, identifying recurring customer behavior patterns and maintaining 90%+ data quality; improved process accuracy by 40% through Excel-based data processing.

Lead, Cultural Committee

ADMIFMS, University of Mumbai

09/2024 – 05/2026 · Mumbai, India

Led event planning and execution for cultural and student engagement events; organized promotional activities and outreach; managed event logistics and team coordination.

Education

ADMIFMS, University of Mumbai

MMS, Marketing

2024 – 2026

CGPA: 8.0/10.0

D.D. Vispute College

Bachelor of Pharmacy

2018 – 2021

GPA: 7.54/10.0

Skills

Google Analytics (GA4)Advanced Microsoft ExcelPivot TablesVLOOKUPData ModellingData Management & VisualizationCanvaGoogle WorkspacePrimary Research (Surveys, Interviews)Secondary ResearchConsumer Behavior AnalysisMarket Research & AnalyticsCustomer Insights & SegmentationData InterpretationProduct PositioningMarket SegmentationCompetitive AnalysisStakeholder ManagementMarketing Communications

Projects

Consumer Preference Study on Natural Ingredient Food Products Among Gen Z

Surveyed 101 Gen Z respondents on natural ingredient food product preferences; identified purchase drivers, trust barriers, consumer behavior patterns, and positioning insights for health-conscious youth segments.

Product Management Case Study: Parle Kismi

Conducted an interview with a Product Manager at Parle Products; analyzed lifecycle strategy, market positioning, heritage brand identity, price perception, premiumization, distribution strategies, and market penetration trends.

Volunteering

Event Volunteer, Mega Job Fair

Career Training & Placement Cell, University of Mumbai

2025