Vishakha goswami
Senior Process Executive
About
A highly skilled Digital Marketing professional with over 2 years of experience in optimizing digital campaigns and providing customer-centric support. Proven expertise in Google Ads, DV360, and Meta Ads, with a strong focus on driving measurable sales growth through performance marketing.
Experience
Senior Process Executive
Wipro
Oct 2025 – Present · Gurugram, Haryana
Spearheaded full-funnel management of Meta Ads across Facebook and Instagram, focusing on lead generation and e-commerce. Enhanced campaign performance through rigorous A/B testing and strategic growth initiatives, successfully scaling profitable campaigns and maximizing ROAS.
Senior Process Executive
Cognizant Technology Solutions
Aug 2023 – Sept 2025 · Gurugram, Haryana
Provided specialized technical support for Google Ads Performance Max and DV360, resolving complex campaign issues and improving targeting accuracy. Facilitated integration with Google Merchant Center, ensuring product data accuracy for dynamic remarketing and Shopping campaigns.
Education
SSJ Campus, Kumaon University
Bachelor of Science (BSC)
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Diploma, Computer Application and Programming
1 year
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Diploma in Computer Application and Programming
1 year