Rajat Choudhary
Digital Marketing Specialist
About
Results-driven Digital Marketing Professional with hands-on experience in SEO, CRM management, digital campaigns, online brand growth, lead tracking, and conversion.
Experience
Digital Marketing Specialist
Signature Landbase
Feb 2025 – Present
Planned and executed digital marketing campaigns to enhance brand visibility; managed CRM for lead tracking, follow-ups, and data management; generated and nurtured leads through multiple digital channels; optimized website content for better search engine rankings; ran and optimized Meta Ads and Google Ads campaigns; monitored campaign performance using analytics tools; coordinated with the sales team to improve lead conversion rates.
Digital Marketing Executive
EdhaCare
Oct 2023 – Jan 2025
Assisted in managing Meta Ads and Google Ads campaigns; supported audience targeting and basic campaign optimization; worked on lead generation and social media marketing campaigns; performed on-page SEO activities including meta tags and keyword optimization; monitored campaign and website performance using Google Analytics and Search Console.
Digital Marketing Intern
Ahuja Media
May 2023 – Jun 2023
Assisted in social media content planning and posting; supported digital campaigns and promotional strategies; learned paid ads and audience targeting; conducted basic audience research and competitor analysis; assisted in content creation and copywriting; monitored engagement and campaign performance.
Education
University of Delhi
Bachelor of Arts (BA), Humanities and Social Sciences
Pursuing
Developing communication and analytical skills; improving research and presentation abilities; gaining understanding of market and social behavior; enhancing teamwork through projects.
CBSE Board
Schooling (10th & 12th)
Built a strong academic foundation; developed problem-solving skills; participated in school activities and teamwork; improved discipline and time management.