sushmitha

MBA Candidate — Marketing

Bengaluru, KarnatakaEducation/Marketing
8roles
33skills
4education
2credentials

About

Enthusiastic MBA fresher specializing in Marketing with a strong academic foundation in brand management, digital marketing, and consumer behavior. Detail-oriented and data-driven, with hands-on experience in performance metrics and campaign strategy.

Experience

Editorial Team Member

CMS Business School

2025 - Present · Bengaluru

Conceptualized and authored marketing-focused content for newsletters, driving brand awareness and engagement. Maintained performance metrics and conducted market research to enhance content quality and audience insights.

Styling & Brand Vertical Lead

Fashion Walk

2025 - Present · Bengaluru

Collaborated on event planning and brand activation, managing cross-functional coordination and ensuring timely execution of promotional campaigns.

Business Development – Business Quiz

Parichay, CMS Business School

2025 - Present · Bengaluru

Applied sales pipeline concepts and demonstrated analytical thinking in competitive case scenarios, enhancing understanding of market trends.

Sales Volunteer

Entrepreneurship Mela

2025 · Bengaluru

Supported an independent artist in showcasing and selling original paintings, gaining experience in client pitching and brand storytelling.

Community Service Lead

Leo Club, New Horizon College

2020 - 2023 · Bengaluru

Led outreach initiatives and managed stakeholder relationships, honing interpersonal and networking skills.

Editorial Team Member — Marketing Newsletter

CMS Business School

2025 – Present · Bengaluru

Conceptualized and authored marketing-focused editorial content; tracked readership, engagement, and distribution metrics; conducted market research and competitor analysis; coordinated content planning, campaign storytelling, and multi-channel distribution; analyzed performance data and reader feedback to improve content and process efficiency.

Styling & Brand Vertical Lead

Fashion Walk — Inter-College Fest

2025 – Present

Supported end-to-end event planning and brand activation, promotional campaigns, and on-ground execution. Coordinated creative, logistics, and promotion teams, tracked tasks, identified gaps, resolved issues, and supported influencer-style brand storytelling and creative concept development.

Sales Volunteer

Entrepreneurship Mela — Campus Event

2025

Supported an independent artist in showcasing and selling original paintings; engaged prospective buyers, communicated the artist's story, helped convert footfall into sales, handled payments, and maintained accurate sales and transaction records.

Education

CMS Business School, Jain (Deemed-to-be University)

MBA, Marketing

2025 - 2027

New Horizon College

BCom, Finance

2020 - 2023

CMR PU College

Pre-University Certificate (PUC)

2018 - 2020

Narayana E-Techno School

SSLC (Class X)

2017 - 2018

Skills

Sales Data ManagementPayment & Record TrackingData Accuracy & IntegrityReporting & InsightsProcess ImprovementIssue Identification & EscalationLead GenerationClient PitchingBrand StorytellingCampaign PlanningInfluencer MarketingSocial Media ManagementCommunity ManagementContent CreationDigital MarketingSEO BasicsEvent PromotionsBrand ActivationsOn-Ground CoordinationEnd-to-End ExecutionMarket ResearchCompetitor AnalysisCampaign ROI TrackingPerformance MetricsMS ExcelGoogle SheetsMS WordMS PowerPointBasic Analytics ToolsPayment and Record TrackingData Accuracy and IntegrityReporting and InsightsIssue Identification and Escalation