sushmitha

MBA Candidate — Marketing

Bengaluru, KarnatakaMarketing
5roles
29skills
4education
2credentials

About

Enthusiastic MBA Marketing candidate with academic grounding in brand management, digital marketing, consumer behaviour, and campaign strategy. Experienced through campus activities in content creation, performance tracking, stakeholder coordination, brand storytelling, sales support, and event activations.

Experience

Editorial Team Member

CMS Business School — Marketing Newsletter

2025 – Present · Bengaluru, Karnataka

Conceptualised and authored marketing-focused editorial content; tracked readership, engagement, and distribution metrics; conducted market research and competitor analysis; coordinated content planning, campaign storytelling, and multi-channel distribution; analysed performance data and reader feedback to improve engagement and process efficiency.

Styling & Brand Vertical Lead

Fashion Walk — Inter-College Fest

2025 – Present · Bengaluru, Karnataka

Supported end-to-end event planning and brand activation; coordinated creative, logistics, and promotion teams; tracked tasks and resolved execution gaps; contributed to influencer-style brand storytelling and creative concept development.

Business Development – Business Quiz

Parichay — CMS Business School

2025 – Present · Bengaluru, Karnataka

Applied sales pipeline concepts, market positioning, and business strategy in competitive case scenarios; demonstrated analytical thinking across market trends and brand management topics.

Sales Volunteer

Entrepreneurship Mela — Campus Event

2025 · Bengaluru, Karnataka

Supported an independent artist in showcasing and selling original paintings; engaged prospective buyers, communicated the artist’s story, supported client pitching and payment handling, and maintained accurate sales and transaction records.

Community Service Lead

Leo Club — New Horizon College

2020 – 2023 · Bengaluru, Karnataka

Led outreach initiatives, managed relationships with partner NGOs, coordinated volunteers and external partners, and developed stakeholder follow-up, relationship management, and multitasking capabilities.

Education

CMS Business School, Jain (Deemed-to-be University), Bengaluru

Master of Business Administration (MBA), Marketing

2025 – 2027 (Pursuing)

New Horizon College, Kadubeesanahalli, Bengaluru

Bachelor of Commerce (BCom), Finance

Sept 2020 – Oct 2023

CMR PU College, ITPL, Bengaluru

Pre-University Certificate (PUC)

July 2018 – March 2020

Narayana E-Techno School, Marathahalli, Bengaluru

SSLC (Class X)

May 2017 – March 2018

Skills

Sales Data ManagementPayment & Record TrackingData Accuracy & IntegrityReporting & InsightsProcess ImprovementIssue Identification & EscalationLead GenerationClient PitchingBrand StorytellingCampaign PlanningInfluencer MarketingSocial Media ManagementCommunity ManagementContent CreationDigital MarketingSEO BasicsEvent PromotionsBrand ActivationsOn-Ground CoordinationEnd-to-End ExecutionMarket ResearchCompetitor AnalysisCampaign ROI TrackingPerformance MetricsMS ExcelGoogle SheetsMS WordMS PowerPointBasic Analytics Tools