Uber Rentals – Media Brief
Created a strategic media brief for the Uber rental services launch in Mumbai, including audience research and campaign positioning.
Ummema Pardawala
Executive - Client Servicing
Advertising, marketing, and experiential events
3roles
6skills
1education
About
Mass Media graduate with practical experience in marketing, client servicing, and brand strategy, interested in advertising, brand communication, and integrated campaigns.
Experience
Executive - Client Servicing
Shobiz Experiential Communications
November 2025 - Present · Mumbai
Supported execution of the DBS D&D Event, including agenda coordination and event flow management. Contributed to planning and execution of IKEA in-store events at Worli and Navi Mumbai, including vendor management and client deliverables. Assisted in conceptualizing and executing the IKEA Picnic Activity across Bangalore and Hyderabad stores. Conceptualized and developed proposal decks for Mahindra Lifespaces and Godrej Agrovet, incorporating brand positioning, audience engagement strategies, consumer insights, strategic storytelling, and brand-led activation ideas.
Event Management
The Pop Up Story
June 2025 - September 2025 · Mumbai
Assisted in day-to-day operations and marketing of pop-up events. Worked with Jio World Plaza and Bastian Bangalore to execute a curated fashion pop-up experience. Coordinated with internal teams, vendors, and brand stakeholders to meet timelines and deliverables.
Junior Product Stylist
Seven Magpie Productions
January 2024 - March 2024 · Mumbai
Developed relationships with clients, stayed updated on current trends and aesthetics, provided customer service, and addressed concerns promptly.
Education
Jai Hind College, Mumbai
Bachelor's, Mass Media
June 2022 - April 2025
Gained hands-on experience from professionals in the industry and completed multiple academic and creative assignments. Enhanced creative and analytical skills through advertising, public relations, and digital media.
Skills
Client & Vendor ManagementEvent CoordinationTeamworkTime ManagementCommunicationOrganization
Projects
JOY Body Lotion – Rebranding Project
Developed a brand repositioning strategy including packaging, communication tone, and consumer targeting.
Vaseline – Self Love Glow Up Campaign
Worked on campaign concept development focused on emotional brand storytelling.
BIBA Apparel’s – Brand Building
Studied how BIBA built its brand identity and reputation in the Indian fashion market.