Praveen Kumar

Digital Marketing Enthusiast

Chennai, Tamil Nadu, IndiaDigital Marketing
2roles
27skills
3education
2credentials

About

Creative and analytical digital marketing enthusiast with experience in social media content creation, brand strategy, audience engagement, SEO tools, AI, and software development.

Experience

AI/Web Development Intern

Microshare Software Solutions Pvt Ltd

March 2024 - April 2024

Developed web pages for internal teams with user-friendly interfaces; used content design techniques for better engagement across modules.

AI Research Intern

Graspear Solutions

2024 · Remote

Built motion analysis tools adaptable for fitness influencers and sports brand promotion; analyzed body movement patterns for potential content-based fitness tracking.

Education

VISTAS

B.Tech, Computer Science and Engineering (AI & ML)

Expected: 2025

CGPA: 7.60

Apollo Polytechnic College

Diploma, Electrical and Electronics Engineering

2020

Percentage: 78%

Pallavapuram MHSS

SSLC, 10th Grade

2016

Percentage: 85%

Skills

Social Media ManagementContent CreationBrandingAudience GrowthHashtag StrategyVideo EditingPhoto EditingReelsProduct PromotionsInstagramCanvaCapCutInShotMeta Business SuiteMS ExcelPythonSQLOpenCVDjangoHTMLCSSGoogle AnalyticsKeyword OptimizationEngagement MetricsMediaPipeTensorFlowScikit-Learn

Projects

Instagram Brand Page Growth - @mr_rytnix & @7_star_roofing

Built and managed two Instagram accounts from scratch; created reels, behind-the-scenes content, product highlights, and service showcases; used organic growth, niche targeting, stories, and DMs to reach and engage thousands of users.

YouTube/Instagram Content Series

Designed and produced short-form video content around daily life, reviews, and tutorials; collaborated with peers and local businesses to boost mutual visibility.

AI-Driven Marketing Analytics Tool (Concept Project)

Used AI libraries to analyze engagement data, optimize posting time, recommend hashtags, and identify best-performing content formats with simple ML models.