About
Story-driven marketer with 3+ years of experience writing high-impact copy and delivering growth and performance marketing across real estate, fintech, and SaaS.
Experience
Growth Marketing Associate
Signitives
JUN 2026 – PRESENT
Designed and executed multi-channel growth strategies across paid, organic, and email channels; managed Google Ads and LinkedIn/Meta Ads campaigns; conducted CRO and A/B testing; collaborated with sales and product teams on ICP targeting and lead nurturing; tracked KPIs using Google Analytics and CRM dashboards.
Social Media & Digital Marketing
Freelance
JAN 2024 – MAY 2026
Assisted brands, start-ups, influencers, and training institutes with digital growth through data-driven strategies, content optimization, performance analytics, social media strategy, audience analysis, and campaign optimization.
Sales Associate
Tata Capital Housing Finance Ltd
AUG 2023 – DEC 2023
Built and managed DSA and channel partnerships, driving a 25% increase in qualified leads; used Salesforce CRM to manage pipelines; developed knowledge of NBFC operations, credit evaluation, and asset management; created periodic loan and payment reports.
Social Media Analyst
Brandwatch Technologies
JUN 2022 – MAY 2023
Managed 20+ concurrent client projects using SaaS analytics tools; delivered insights that improved engagement and campaign ROI; collaborated cross-functionally; conducted audience, keyword, and topic research; developed content outlines and drafts.
Senior Sales Executive
Puravankara Limited
JAN 2021 – MAY 2022
Drove real estate sales closures and monthly revenue targets; recruited and trained 30+ channel partners; built client and stakeholder relationships; monitored website engagement metrics and keyword rankings to support organic traffic growth.
Marketing Intern
Aditya Birla Sun Life Insurance
FEB 2020 – MAY 2020
Conducted market research and competitor analysis; created and published blog content; partnered with advertising bloggers for promotional distribution.
Education
ICFAI Business School, Mumbai
PGPM, Management, Marketing, Digital Marketing, Consumer Behaviour
2019 – 2021
Krishna University, Vijayawada
Bachelor of Commerce (B.Com), Taxation
2016 – 2019
Major in Taxation