Akankshya Nanda

Brand Strategy Consultant

Manipal Academy of Higher Education, KarnatakaBrand strategy and marketing consulting

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6roles

45skills

3education

13credentials

About

Brand Strategy Consultant who turns market research and marketing data into positioning, campaign strategies, execution frameworks, dashboards, and go-to-market plans.

Experience

Brand Strategy Consultant

Influidity Solutions

Aug 2025 - Present

Led brand and growth strategy engagements across real estate, healthcare, education, and automobile sectors; conducted customer segmentation, competitive landscaping, and category analysis; developed pitch decks, proposals, brand systems, campaign plans, marketing performance dashboards, and integrated campaigns; led website brand experience and collaborated with design and development teams; supported a successful B2B deal with Apna Jobs, increased LinkedIn engagement by 20%, and improved organic lead conversion by 28%.

Business Development Intern

AurigIn

Aug 2024 - Feb 2025

Analyzed market data and industry trends in the Indian liquor industry for a strategic project with Diageo; evaluated 57 investment opportunities and strategic partnerships; supported M&A execution through data rooms, financial models, and preliminary due diligence; built a database of 145+ investors and companies that reduced deal sourcing time by 5%.

Social Media Marketing Intern

Protrainy Pvt. Ltd.

Dec 2023 - May 2024 · India

Designed and implemented a data-driven social media and content strategy to improve online presence, content effectiveness, and business lead generation.

Brand Associate

Influidity Solution

10 mos

Business Development Executive

Aurigin

6 mos

Marketing Intern

Vennbrd

4 mos

Education

Manipal Academy of Higher Education

Bachelor's in Business Administration, Commerce; specialization in Business Analytics

Jan 2022 - Nov 2025

Event Head for Management Fest; Class Representative; member of Vibin' by BookMyShow Artist Management Team; emcee for Cultural Fest.

D.A.V Public School, Unit-VIII

Higher Secondary / Senior Secondary

Debate and speeches; classical dance; NCC School Cabinet Member from 2018-2021.

Manipal School of Commerce and Economics

Bachelor of Business Administration - BBA

Jul 2022 - Nov 2025

Skills

Data AnalysisData VisualizationPower BITableauSQLStatistical AnalysisRPythonExcelBrand PositioningMarket ResearchCampaign StrategyCompetitive BenchmarkingGo-to-Market StrategyPersona DevelopmentPitch DecksBrand MoodboardMarketing AnalyticsContent StrategyBrand GuidelinesFinancial AnalysisCanvaPowerPointGoogle SlidesGoogle SheetsAI ToolsMarket DiscoveryCustomer SegmentationDue DiligenceFinancial ModelingTime ManagementBusiness AnalysisSocial Media MarketingSearch Engine Optimization (SEO)Organic SearchContent MarketingPresentation SkillsBusiness CommunicationsEnglishMicrosoft ExcelLeadershipAnalytical SkillsProblem SolvingCommunicationWriting

Projects

Client Marketing Strategy & Outreach (Keshav Jewellers)

Designed a marketing strategy for a premium jewelry client focused on increasing in-store footfall using cultural storytelling, targeted demographic analysis, social media outreach, trend analysis, and regression analysis.

Corporate Social Responsibility (CSR) Proposal

Developed a CSR proposal outlining a sustainable community engagement and investment plan for a hypothetical company.

Dashboards

Built analytical dashboards for client management on Google Sheets and a productivity analysis dashboard within the organization on Excel.