Bhawna Shalliya

Digital Marketing Executive

Green Publication Services Pvt.

Oct 2025 – Present

Managed Google Ads and Meta Ads campaigns for lead generation; handled monthly advertising budgets of ₹2–3 lakh; generated approximately 3,000–4,000 qualified leads with an average CPL of ₹69–70; maintained average CTR around 7% while improving ROAS and revenue; implemented GA4, GTM, Facebook Events Manager, and UTM tracking; performed keyword research using SEMrush, Ahrefs, SpyFu, and Google Keyword Planner.

PPC Expert

Aug 2023 – Sept 2025

Managed Google Search and Meta Ads campaigns; executed PPC optimization, bid management, and negative keyword strategy; managed real estate lead generation campaigns; performed off-page SEO and client reporting; managed end-to-end PPC campaigns; executed SEO, paid social campaigns, and competitor analysis; optimized campaigns to improve conversions and ROI.

PPC Executive

CodeNomad | Digiestate Marketing Agency

Feb 2022 – July 2023

Coordinated directly with clients via calls and chat to understand campaign needs and provide updates; created performance-focused Google and Meta ad strategies; performed account audits and implemented bid, keyword, and ad optimization.