LAHARI NARAPARAJU

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Telangana, IndiaDigital Marketing
1roles
33skills
1education

About

Results-driven Digital Marketing Specialist and Computer Science graduate with hands-on expertise in SEO (on-page and off-page), keyword research, and multi-platform social media marketing. Proficient in industry tools including SEMrush, Google Analytics, Google Business Profile, Google Keyword Planner, and Google Ads. Proven experience at Imagios Foundation creating SEO-optimized content, managing content calendars, and growing audience engagement across Facebook, Instagram, Twitter, and YouTube.

Experience

Content Writer & Social Media Marketer

Imagios Foundation

2024 – 2025

Wrote and published SEO-optimized content for Facebook and Instagram, promoting the organization's projects and initiatives. Researched and applied relevant keywords and hashtags within posts and captions to improve content discoverability and reach. Developed and maintained a content calendar to ensure consistent, on-brand posting across multiple social platforms.

Education

Anurag Engineering College

B.Tech, Computer Science Engineering

Graduated: 2025

Relevant coursework: Data Analytics, Machine Learning, Research & Analysis, Project Management. Led academic project teams, managing task allocation, timelines, stakeholder communication, and final presentations.

Skills

SEO (On-Page & Off-Page)Keyword Research & StrategyGoogle Analytics & Google AdsSEMrushGoogle Business ProfileSocial Media Marketing (Facebook, Instagram, Twitter/X, YouTube)Content Writing & Content CalendarsHashtag StrategyCanva DesignCampaign Planning & ExecutionCommunity EngagementWordPress Website ManagementGoogle SheetsMS ExcelData VisualizationReportingOn-Page SEOOff-Page SEOKeyword ResearchKeyword StrategyGoogle AnalyticsGoogle AdsGoogle Keyword PlannerSocial Media MarketingFacebookInstagramTwitter/XYouTubeContent WritingContent Calendar PlanningCanvaMachine LearningResearch & Analysis

Projects

SEO Audit & Optimization Strategy – Mother Dairy Website

Conducted a comprehensive SEO audit of the Mother Dairy website, analyzing on-page elements (meta tags, content structure, keyword placement) and off-page factors (backlinks, domain authority). Performed keyword research to identify high-value search terms and recommended an optimization strategy to improve organic search visibility and ranking.

Bank Customer Churn Prediction Model

Built a machine learning model to predict customer churn using customer behavior data and predictive analytics techniques. Led a cross-functional team, managing task distribution and timelines, and translated technical findings into clear stakeholder presentations.

Retail Sales Analysis & Reporting

Analyzed retail sales datasets to surface trends, customer insights, and actionable business recommendations. Created data visualization reports to support decision-making, demonstrating analytical skills applicable to marketing analytics and reporting.