Cosmekor - Shopify D2C Project
Built and managed the Shopify storefront, including site structure, product merchandising, content, UX and ongoing e-commerce operations.
5roles
41skills
2education
2credentials
About
Digital Marketing Head with 4+ years of experience across performance marketing, B2B lead generation, e-commerce, SEO, content, CRM and digital strategy.
Experience
Digital Marketing Head
Doit Industries Limited
Jan 2026 - Present · Mumbai
Lead digital marketing strategy and manage a 7-member in-house team, including task reviews, mentoring, hiring and onboarding. Own strategy across Meta Ads, Google Ads, SEO/AEO/GEO, social media, website, email, marketplaces, CRM, branding, launches and analytics. Manage Rs. 1L+ monthly paid media spend and 30+ campaigns across 9 brands and 500+ products. Generate 3,000+ Meta leads per month and reduced blended CPL from Rs. 300+ to below Rs. 50, an approximately 80% reduction. Achieved 30%-40% progression across qualified lead and customer conversion stages through targeting, segmentation and sales-funnel improvements. Drive 10M+ monthly social reach and approximately 1,500 new followers per month; increased website traffic approximately 10% in three months and improved organic rankings. Restructured CRM pipelines across Salesforce, Zoho and NeoDove, and led launch marketing for Platina Doit and Doit Trade. Plan exhibitions and print collateral, manage vendors and freelancers, and introduced AI workflows and ChatGPT Business across the marketing team.
Performance Marketer
Esynergies Services
May 2025 - Dec 2025 · Mumbai
Planned and optimized Meta, Google and LinkedIn campaigns across 10+ industries, covering audience strategy, lead forms, messaging, retargeting and daily performance optimization. Achieved 40%-60% lead-to-client conversion rates on selected campaigns by aligning targeting and messaging with user intent.
Marketing Assistant Manager
Omved Therapies
Jul 2024 - Apr 2025 · Mumbai
Managed Amazon Seller Central, Flipkart and Shopify; executed full-funnel Google and Meta campaigns and used Shopify analytics to support product growth. Worked cross-functionally with product, design and customer support teams and supported WhatsApp Business API and marketing automation initiatives.
Digital Marketing Executive
Zen Entertainment
Dec 2023 - Jun 2024 · Mumbai
Managed digital presence, WordPress website, SEO, social media strategy and multimedia content to support engagement, e-commerce sales and product visibility.
Digital Marketing Executive
CloudRoute Solutions
Sep 2022 - Nov 2023 · Mumbai
Generated international B2B leads through email marketing using Apollo.io, segmentation, cold outreach and automation, continuously optimizing response rates.
Education
Bharti Vidya Mandir, Ghatkopar
H.S.C.
2021
Vivek Vidyalaya, Mumbai
S.S.C.
2018
Skills
Digital StrategyPerformance MarketingMeta AdsGoogle AdsLinkedIn AdsB2B Lead GenerationSEOAEOGEOSocial MediaContent StrategyE-commerceMarketplace ManagementCRMSales Funnel OptimizationWebsite ManagementBrandingProduct LaunchesAnalyticsAI-enabled WorkflowsGoogle Tag ManagerCampaign ReportingShopifyAmazon Seller CentralFlipkartGoogle Merchant CenterSalesforceZohoNeoDoveWhatsApp BusinessApollo.ioWordPressLanding Page OptimizationChatGPT BusinessGeminiGoogle AI StudioGoogle FlowAdobe FireflySeedanceAntigravityCanva