Marketing & Sales Associate
Results-driven MBA Marketing candidate with a strong foundation in finance, banking, and consumer behaviour. Skilled in key account management, CRM strategy, and data-driven marketing. Proven ability to develop end-to-end campaigns, build lasting client relationships, lead cross-functional initiatives, and deliver measurable business growth in competitive environments.
AOPL
3-Month Internship
Drove lead generation and client outreach initiatives, supporting end-to-end sales pipeline activities. Planned and executed targeted marketing campaigns, monitored performance metrics, and presented insights to senior stakeholders. Built and maintained client relationships through consultative engagement, identifying needs and delivering tailored solutions. Collaborated cross-functionally to align marketing strategy with sales objectives, ensuring consistent brand messaging.
Master of Business Administration, Marketing
2024 – 2026
Bachelor of Business Administration, BFSI
2021 – 2024
Designed a comprehensive key account management framework to identify high-value client segments and build long-term retention strategies. Conducted in-depth competitive analysis across pricing models, distribution channels, and promotional strategies of major industry players. Developed targeted sales approaches to improve customer acquisition rates and streamline onboarding; recommended strategies projected to yield a 15% improvement in revenue potential.
Planned, executed, and evaluated full-cycle digital campaigns across social media and online channels, managing budgets and timelines. Tracked KPIs (reach, CTR, conversion rate, ROI) and proposed optimisation strategies that enhanced audience targeting and lead generation performance.
Led primary and secondary research to map customer needs and purchasing behaviour across diverse demographics; analysed data in Excel to identify actionable segments. Prepared insight reports and presentations recommending engagement strategies; collaborated with a cross-functional team to align findings with business strategy.