Devi sadha sivan

Marketing Manager

Marketing
5roles
24skills
2education

About

Marketing Manager experienced in developing and executing digital and 360° marketing campaigns for startups and established organizations across multiple industries.

Experience

Marketing Manager

Vishakarex Services Pvt Ltd

Jan 2026 – Till date

Asst. Manager Marketing

Casagrand Builder Pvt Ltd.

Jun 2024 – Jan 2025

Designed and executed digital marketing solutions across web, paid media, CRM, and automation platforms. Connected CRM, analytics, and third-party lead systems; built and optimized customer journeys from lead generation to conversion. Supported API-based data integration, collaborated with IT and business teams on solution design and reporting, onboarded third-party vendors, and tracked campaign KPIs.

Asst. Manager Marketing

AIQ EDTECH & Consulting Pvt Ltd.

Feb 2021 – May 2024

Digital Marketing Executive

Advicesys Consulting.

Dec 2017 – Jan 2021 · Chennai

Supported Sales Managers with digital marketing campaigns and organic lead generation. Created performance and lead reports using Power BI, delivered results through social media marketing and SEO, boosted organic lead generation, and aligned marketing efforts with sales objectives. Planned and executed campaigns across web, SEO/SEM, email, social media, and display advertising; managed social media presence and content; measured ROI and KPIs; optimized campaign performance; collaborated on landing pages and user experience; evaluated customer journeys and conversion points; and handled SEO and design teams.

Marketing Manager

Swaaadle Tech Private Ltd

Oct 2025 – Dec 2025

Education

Madras University

MBA

2009 - 2011

Madras University

BCA

2006 - 2008

Skills

Management SkillsDigital MarketingNegotiationCritical ThinkingMarTech ecosystem exposureCustomer journey designSolution design & client engagementSEOSEMSocial media marketingEmail marketingDisplay advertisingCRMSalesforceHubSpotPower BIMarketing analyticsMarket researchCustomer segmentationCampaign managementMedia planningBudget managementAPI-based data integrationKPI reporting