Digital Marketing Executive with hands-on experience in SEO, Google Ads, and Meta Ads, including a two-month internship at Kavach Application. Skilled in performance marketing, audience targeting, and lead generation using data-driven strategies.
Kavach Application
2 Months
Managed Facebook and Instagram ad campaigns using Meta Ads Manager; created Canva posters and creatives for anti-bullying awareness campaigns; assisted in content planning and creative optimization; conducted keyword research and basic SEO; monitored campaign performance using CTR, CPC, and engagement metrics; supported campaign optimization to improve engagement and performance.
Bachelor of Arts, Political Science
2024-2027
Created and managed Facebook and Instagram ad campaigns; designed ad creatives using Canva; optimized campaigns to improve CTR and engagement; improved audience targeting using interest-based segmentation; assisted in A/B testing.
Conducted keyword research and on-page SEO using SEO tools; performed on-page SEO optimization including titles, meta tags, and headings; created SEO strategy and content planning; conducted competitor analysis for keyword opportunities.
Designed social media posters for awareness campaigns for Kavach Application; created engaging creatives for student-focused campaigns; focused on visual storytelling and audience engagement; used Canva tools for branding and layout design.